Yi Long Email & Phone Number

Los Angeles, Ca, Us

Ability to lead long term creative strategy and seasonal product line whilst increasing sales targets.•Managing innovation platforms and prototyping across all product range categories.•Inspire other team members by managing best practices, positive attitude and sound judgment•Initiating global consumer insights and market research to drive product focus. •Presentations to global sales teams, distributors and external audiences.

Liased with four reports, contract designers for the season, both locally and internationally.• Spearheaded design work to meet merchandising and design briefs• Oversaw that the Icebreaker brand aesthetic was coherent across all ranges.• Designed both high performance and lifestyle merino wool product, trend research, color palette, trim design

Drove design and passion for both high performance and lifestyle merino wool product, trend research, ideation, consumer insights, fabrication, color palette and trim design.•Increased unit base layer sales over to 150k units.•Proficient in Adobe Illustrator, Photoshop.•International travel

Berghaus Ltd logoSpecial Projects DesignerSpecial Projects DesignerBerghaus LtdBerghaus LtdOct 2003 - Sep 2006 · 3 yrsOct 2003 - Sep 2006 · 3 yrsSunderland, United KingdomSunderland, United Kingdom•Introduced RF welded seams, bonded seams and thermal molding to apparel while driving long term innovation platforms•Launched athlete focused designs for climbing apparel for global expeditions to Patagonia and the Himalayas•Design, color theory, branding design, trim design, fabric development and construction.•Presentation to global sales teams, distributorsand external audiences.

Designed technical climbing apparel, shell and insulated products.

Established in 1959, The Climbers Shop has a long heritage of providing high quality outdoor equipment and clothing to walkers, climbers and mountaineers. Concentrating on climbing equipment, walking clothing and footwear, and camping equipment, they stock such prestigious clothing brands as Haglofs, Rab, Montane and Arcteryx, as well as outdoor equipment from Hilleberg, Black Diamond, DMM, Wild Country, and MSR.Based in Ambleside, in the heart of the English Lake District, The Climbers Shop attempt to set themselves apart from the concentration of other outdoor shops by offering the quality kit whilst providing sensible and objective advice from staff who have experience in each field and speciality. This attitude translates through to their website which stocks the bulk of the shops range in a well presented and informative manner.

Master Of Arts - Ma, Performance Sportswear Design

Focus on clothing systems for alpine climbing, interaction between layers and

Bachelor'S Degree, Designer Specialization

Education record

Bachelor'S Degree, Bedrijfskunde

Bachelor'S Degree, Bedrijfskunde, 2