Yi-Ping Gerard Email & Phone Number

France

Paris Area, France

Paris Area, France

• Defines the sales strategy and sales / marketing campagnes plannig of all B2B events protfolio. • Continues to the responsibility of overseeing the external sales teams and represntatives’s performance and set up a team of direct reports.• Motivates and monitors all sales forces to achieve the best results possible. Delivers continual training and development of all seales teams.• Sets activity and revenue targets for members of the sales team. • Key role in developing the team: conducting appraisals, one-to-ones, training, coaching and mentoring.• Attends industry events and conferences to generate new business leads.• Spots market opportunities for new customers and new segments. • Weekly reports to department director for sales performance against budget and reporting on variances.

Paris Area, France

• Managed and monitored different sales teams globally to achieve overall sales target, including traning, process, communication, sales tools and suppport.• Analysed important industry market intelligence in relation to market trends and future business development on new targets.• Identified and generated leads of stratigeic new segemnts through networking, cold-calling and marketing.• Managed high profile influencers accounts (Key broadcasters)• Analysed, review and interpreted of market trends to support marketing and sales teams for external communication / press release. • Developped the buyers’ database and global TV channels and VOD platfoms mapping. • Ensured weekly reports to provide and effective recap of previous year performance and review.

Paris Area, France

• Led the sales team of 7 – 10 sales exectutives.• Built new sales pipeline through the development and management of the sales team.• Responsible for recruitment, training, and led the team by providing coaching, mentoring and motivation daily.• Built sales roadmap in line with sales targets across the portfolio of B2B brands.• Achieved the sales target : over 12 000 visitor accreditation (Turnover of 12 Millions per year)• Succeed the salesfoce implemtation qnd defined the new sales process; monitored and guranteed and accurate data updating and inputting of the team.• Provided sales report and forecsts to sales director regularily

Paris Area, France

• Acted as key point of contact for the company, ensured a high standard of customer service by disccussing new industry development and recommandating suitable solution.• Built and retained long term relationship with loyal clients.• Sourced leads and cold called to promote the B2B events to C-level desicison makers of entertainment industy.• Accurately input data and updated client information and sales pipeline in CRM.• Responsible for negociating and closing deals.

Education record

Bachelor Of Arts (B.A.), English Language And Literature, General