Yi Wang Email & Phone Number

• Responsible for marketing campaign development and execution via email automation platform, Oracle Eloqua, including segmentation, testing, campaign canvases building, data management, reporting, etc.• Setup, update, and edit coded emails for deployment using email HTML daily• Enforce legal, privacy and compliance regulations related to data retention and email deployment• Measure and optimize campaign performance, leveraging A/B testing techniques, personalization components, dynamic content, and send time optimization• Generate and analyze campaign performance reports via Eloqua & Tableau and make recommendations for campaign performance improvement• Lead and organize weekly marketing and operation team meeting to go through upcoming email campaigns

Greater Boston Area

• Enriched database by cleansing over 10,000 data utilizing Excel to help sales team focus on a target audience• Generated monthly marketing reports leveraging Google Analytics to oversee different channel performances• Extracted campaign opportunity data from Salesforce to conduct weekly sales activities tracker• Monitored email marketing campaigns by checking replies to build an accurate database in Salesforce, pipeline for sales • Assisted with database building when transitioning from Salesforce to Marketo

Beijing City, China

• Liaised between Strategy Planning, Operation, and Technical Teams to collect data, create reports, and provide solutions to improve campaign performance and teamwork efficiency• Leveraged Google Analytics to design and analyze funnel report for world’s largest charity; report detected area of website to be improved in order to increase retention rate• Utilized mPLATFORM to discover audience insights from 6 different dimensions: demographic, technographic, geographic, purchase, interest and media preferences; increased number of total unique views by 1.15 times• Performed data cleaning and created Pivot Tables and charts using Excel for post-campaign report of a global candy manufacturer’s advertising campaign across different channels to impact future campaign success

Greater Boston Area

• Planned and executed an online pageant marketing event which gained over 100,000+ views, increasing brand awareness and number of corporate partnerships• Conducted market research and created competitive analysis report to help with price setting, program development, and marketing strategy for next annual year• Led and trained a team of 35+ representatives to achieve monthly sales goals via weekly meetings and sales training sessions; team ranked as Top 3 Best Performance Teams and Top ROI Team within the company• Managed 400+ customers’ portfolios with representatives to determine solutions to speed up sales cycle

Greater Boston Area

• Recruited 50+ students annually; generate 15% of the total revenue annually• Structured 10+ sponsorship programs with local businesses • Built relationships with student organizations to increase awareness and number of applicants• Established 10+ new corporate partnerships through online and offline marketing events to increase brand awareness • Managed email campaigns and implemented A/B testing, improving open rates by 10%• Resolved customers' problems via phone, email, and WeChat to increase conversion rate

Beijing City, China

• Analyzed data using Pivot Tables and wrote analysis report about customer behavior for bank with 390,000+ customers and a total AUM (Assets Under Management) of $101,000,000• Researched and presented cases related to big data and real time business intelligence in banking industry• Translated more than 10 presentation materials (Increasing Consultant Effectiveness and Banking Industry Overview) in both Chinese and English for clients

Master Of Science In Marketing Analytics

Bachelor Of Business Administration (B.B.A.), Marketing And Mis

High School Diploma