在cacaFly 聖洋科技 Martech Solution Center（行銷科技方案中心） 擔任數據應用顧問行銷科技方案中心是 Salesforce / Oracle / infobip / Blueshife / beBit / Omnichat 等公司的合作夥伴合作項目為 Customer Data Platform (CDP) / Data Management Platform (DMP) / Customer Data Management Platform (CDMP) / Marketing Automation (MA) 系統導入專案、系統操作教學、行銷流程企劃、行銷數據分析與應用...等顧問服務。主要職責協助企業在行銷數據應用和數位轉型專案中擔任顧問的角色。負責房地產、醫美、金融、汽車、醫療生技...等客戶。團隊目標為透過新舊客合併經營的行銷概念，與媒體策略部門的合作，加上顧問服務教育訓練幫助客戶做到人、流程、機器的改變與整合。讓線下門店人員與行銷活動的合作，做好OMO的規劃與經營，有效打造高營收。『成功案例』為幫助醫美客戶 ROAS 廣告投資報酬率達477。月活躍會員成長 2-3 倍。– My expertise is doing marketing data applications, system importing and consulting service for digital transformation. And I did work with the team to successfully help our customers to increase their member active rate by 20-30% and the average ROAS is NT$477 in the first half of 2022.– Franchise products: Oracle Eloqua, Salesforce, Blueshift and Infobip…etc.– Build reliable relationships with customers among working level and top management.– Responsible for key accounts to develop new business in the fields of automotive, construction, finance, medical, biomedicine and consumable brands.– Help customers to formulate the marketing strategy and the right approach of data application. – Invited for doing speeches at the University, AMT, BNI and Rotary International.

From March 2017 Join to DMP teamReport to CTO- Handle four products: ¢ News recommendation system : 1. Personalize news recommendation 2. Item similarity¢ Data warehouse : 1. Data Collection Service (DCS): The high-performance real-time data collecting service. It aims to collect user behaviors on websites and apps. It could provide data for analysis by persisting to data warehouse in semi-structured format or by streaming. 2. Data Management Platform: ETL Platform. It aims to manage and analyze data in warehouse. It could satisfy general purpose for data analysis.¢ Recommendation Service: News/Products/Advertisement recommendations services for e-commerce and online news platform. For replace ETU recommendation system from EHS.¢ Ad Performance Tracking Service(APTS): Tracking advertisement impression and click behaviors and automatically generating visualization reports. It aims to analyze target audience and ad performance in order to optimize ad effectiveness.- Integrate requirements from affiliates executive managers and design product layout and features.- Support DMP team to development planning, control timeline and cost, and deliver products in time.- Break product spec into smaller tasks and assign to suitable R&D, communicate with them, and control schedule.- Cooperate with 7 affiliated companies(ETtoday新聞雲、EHS東森購物、ETtoday東森寵物雲、Strawberrynet.com草莓網、Mohist Web Technology墨攻網路科技、NBlife東森自然美、ETwarm東森房屋) and 2 cooperative enterprises to serve their requirements and collect data.

From March 2017 changed department to ETtoday DMP team(owlpass is a SaaS company which helps stores to achieve CRM easily by customizing their deals online) Report to: COO– Lead 6 Sales people of business development.– Discussion with IT/ Customer service/ Sales Manager about APP flow & Design/ contract design/ Sales target & KPI & bonus setting/ purchase of equipment.– Responsible for key account to develop new business for International and Multi-chain FMCG and advertising cooperation. (Customers: Dante, Sheraton Grand Taipei Hotel, The Grand Hi Lai Hotel, Pizza Hut, KFC& ZOE Group)– Responsible for Horizontal Alliances to develop new business like taxi, laundry, home cleaning, and third party payment service.– Completes Sales operational requirements by scheduling, assigning employees and set individual Sales job results by counseling and disciplining; following up on performance results.– Skills such as teamwork, strategic development, forecasting accuracy, budget control, through business planning, problem analysis, creative solution and efficient communication between internal and external team are required.– Assess and research market competition to develop effective tactical marketing plans to drive Sales revenue growth.

Report to: Sales Manager/ APAC Head of Business Development/ Taiwan CEO- Responsible for key account to develop new business for International and Multi-chain FMCG and Banking advertising cooperation. - Worked closely with Groupon Asia Pacific for international FMCG deals.- Maintain partnership and create new business structure and packaging with customers.- To find opportunities to fit in to different industries, as the requirements and structures.- Skills such as forecasting accuracy, budget control, thorough business planning, product knowledge, creative solution and efficient communication between internal and external team are required.- Assess and research market competition to develop effective tactical marketing plans to drive client revenue growth.Responsible customers: - FMCG:ZOE Group (展圓集團)，OK Mart，TWW(潔衣家)，Cinemark(喜滿客)，Mala(馬辣集團)，1-ping(一品花雕雞)，Mr. Brown coffee(伯朗咖啡館)，Yustofu(于記杏仁豆腐)，連進酸菜白肉鍋。- Banking: First Bank (第一銀行)，China Trust Bank(中國信託)，Cathay United Bank(國泰世華)，Bank SinoPac(永豐銀行)，E.SUN Bank(玉山銀行)，VISA。- Mall: 新光三越，Bellavita，ATT4FUN

Report to: Director – Initiate short-term and long-term account plans and convince customers to follow AMI strategies– Handle four products including BMC ( baseboard management controller Fireware ), MegaRAC XMS ( Management Solutions Software ), 3100 ( Thin Client Box ) and MG9082 & MG9094 ( Backplane controller )– Build reliable relationships with customers among engineers and top management level– Get new opportunity to contact with Huawei, H3C, USI, Portwell & ZTE– Manage relationship with Project Manager, Field Application Engineer and Engineer teams in AMI-TW and AMI-US– Control and schedule regional project costs by auditing the licensing contracts between AMI and clientsAchievements – Acquired 2 projects and increased revenue by 47% with MSI account from January 2014 to July 2014– Acquired 4 projects and increased revenue by 40% with Advantech account from January 2014 to July 2014– Acquired new leads to get new project from USI, helped them to approach Lenovo project and won the project– Acquired new leads to get new project from Portwell

Channel and Retail marketing management– Provided retailers with sales training, marketing tools, budget and methods– Helped channel retailers with promotional strategies to ensure maximum coverage and optimal sell-through / sell-out performanceAchievements – 2009 and 2011 Nokia the Award: “The Best Sales of the Month” – Exceeded 2009 annual sales target (128.3%) and 2010 annual sales target (103.5%)Logistic management– Reported client inventory number to company, used marketing plans to fix biggest number of client inventory– Convinced customers to follow NOKIA price strategiesAchievements – Proposed and successfully managed the 2011 summer vacation promotion for X3-02 product. Sell-through target achievement of X3-02 at 122%. Sell-out achievement at 80%– Proposed and successfully managed 2010 back-to-school promotion for Ching Yun University School, to increase brand visibility on campusProduct training– Planned and led new product launch training events, such as Nokia N series– Trained retail store staff on products, selling methods, and providing good customer experience– Achieved over 95% of customers satisfied based on company’s post-training surveyPromoter Achievements:– Increased NOKIA share in Chunghwa Telecom Ren’ai store from 35% to 45%– Exceeded 2007 annual sales target (180%) and 2008 annual sales target (108.5%)