Graphic Designer
CurrentDesigning and managing the monthly magazine Gallo Center for the Arts, with an average monthly print readership of 65,000 households and businesses. This included creating the 2022 Season Brochure for the Gallo Center, with a print distribution of 250,000 physical copies, and working alongside Gallo Center marketing executives to formulate a style refresh and magazine layout for new seasons. Revised workflow for magazines, significantly reduced working hours on projects, and consistently delivered ahead of client deadlines. Brand Strategy, consolidating and updating internal company collateral, creating company-specific illustration sets. Designing the Bogey, a more exclusive monthly magazine of the Del Rio Country Club, including content layout, proofreading, ad placement, and ad and photo adjustments.Creating brand collateral for a diverse array of companies, including but not limited to: Gallo Glass, Humphrey’s University, as well as various local businesses. These include items such as logos, business cards, print collateral, brand guidelines, icons and illustrations, timelines, anniversary/special event collateral, flags, and banners.Social Media Management, creating and managing content for three companies simultaneously, setting post schedules using Kontentino and drafting monthly calendars, as well as creating tailored posts on client request. Providing research and serving as an advisory role for other companies. Significantly increased post frequency for all accounts, and introduced campaigns to increase response. Communication and copy writing.Client outreach, troubleshooting and development. Managing incoming calls, customer service, and reception.
