Yiyi Liu Email & Phone Number

New York City Metropolitan Area

- Oversee projects and ensure timely completion through all phases with a dedicated team.- Maintain strong relationships with key accounts, including prospecting for new projects, conducting project briefs, and assessing growth potential.- Lead weekly client meetings, manage customer expectations, and provide strategic input for decision-making..

New York

- Managed and executed client events and trade shows from creative brainstorming to booth concept.- Oversaw booth design, communication with show organizers, and troubleshooting onsite issues.- Developed and produced marketing collateral for trade show use, including presentations, literature, videos, and animations.- Attended industry conferences and.

- Collaborated with the cross-functional business unit team to identify all tasks needed to complete a marketing campaign and strategically perform and delegate tasks to appropriate team members.- Worked with internal & external teams to define, develop, and execute project plans, including scope definition, expectations, activities, and schedule..

- Efficiently managed projects, liaising with creative staff, vendors, and internal teams.- Managed projects against established budgets and tracked spending throughout the project.- Supported client and in-house event efforts at industry conferences and trade shows.- Arranged meetings, presentations, proposals, and pitch appointments. Prepared background.

Englewood Cliffs, NJ

- Managed & monitored nationwide annual retail campaign to increase sales within the Asian communities. - Planned & executed community & street campaigns targeting the Asian market in the east and west coast to enhance brand awareness among the Asian communities.- Recruited, interviewed, and monitored field marketing representatives in task completion and.

New York, New York

- Assisted the account team in the development and production of marketing collateral (print advertising, direct mail).- Conducted media buy and placement with radio and TV stations.- Analyzed competitive trends and strategies for the Asian American market.- Participated in creative brainstorm sessions with creative and account team.- Provided yearly.

Shanghai, China

- Audited and analyzed regional and national sales reports.- Created competitive analysis presentations for clients.- Supported the team in creative brainstorming and entertainment events.