Yiyi Liu Email & Phone Number

New York City Metropolitan Area

- Oversee projects and ensure timely completion through all phases with a dedicated team.- Maintain strong relationships with key accounts, including prospecting for new projects, conducting project briefs, and assessing growth potential.- Lead weekly client meetings, manage customer expectations, and provide strategic input for decision-making.- Collaborate with team members to fulfill client requirements, manage project budget and timeline.- Identify opportunities within existing client accounts and assist with SOW renewals.

New York

- Managed and executed client events and trade shows from creative brainstorming to booth concept.- Oversaw booth design, communication with show organizers, and troubleshooting onsite issues.- Developed and produced marketing collateral for trade show use, including presentations, literature, videos, and animations.- Attended industry conferences and client events to establish and support client relationships.- Established and maintained relationships with booth fabrication houses, show organizers, and gift suppliers.

- Collaborated with the cross-functional business unit team to identify all tasks needed to complete a marketing campaign and strategically perform and delegate tasks to appropriate team members.- Worked with internal & external teams to define, develop, and execute project plans, including scope definition, expectations, activities, and schedule.- Assisted executive team in internal project process improvement for sales and account team to efficiently push projects to completion.- Supported exhibit division for estimate and timeline creation, and worked with show organizers for event planning & execution.- Created annual media planning to meet the client’s budget, reviewed the editorial calendar and recommended media placement to help enhance brand awareness. Negotiate with publications on advertising rate, placement, and added values to maximize client spending. - Established an internal tracking system for ad submission to ensure ad material & press release for timely submission.

- Efficiently managed projects, liaising with creative staff, vendors, and internal teams.- Managed projects against established budgets and tracked spending throughout the project.- Supported client and in-house event efforts at industry conferences and trade shows.- Arranged meetings, presentations, proposals, and pitch appointments. Prepared background material, alignment of services, and budget analysis for meetings.- Arranged meetings, prepared proposals and pitch decks, and analyzed budget data- Tracked company promotion and kept a weekly/monthly tracking on the outward-bound marketing and its supporting brands.

Englewood Cliffs, Nj

- Managed & monitored nationwide annual retail campaign to increase sales within the Asian communities. - Planned & executed community & street campaigns targeting the Asian market in the east and west coast to enhance brand awareness among the Asian communities.- Recruited, interviewed, and monitored field marketing representatives in task completion and reporting.- Created and presented campaign proposals & post-retail campaign reports.- Coordinated and managed the production of print and premiums.

New York, New York

- Assisted the account team in the development and production of marketing collateral (print advertising, direct mail).- Conducted media buy and placement with radio and TV stations.- Analyzed competitive trends and strategies for the Asian American market.- Participated in creative brainstorm sessions with creative and account team.- Provided yearly tracking report for yearly advertising spend.- Proofread and translated scripts into Chinese.

Shanghai, China

- Audited and analyzed regional and national sales reports.- Created competitive analysis presentations for clients.- Supported the team in creative brainstorming and entertainment events.