SWEET HEART YET HARD COREWelcome to HardCandy.We Provide Sweet Solutions to every Marketing Problem.Worked with JD, vivo, Dianping, TouTiao, LianJia, Natuzzi, GXG, Safran, Martell, etc.

Responsible for SKODA and SVW social media strategy and idea creation.

In charge of social media strategy and ideation for brands, such as Guerlain, Lily, Annasui, ShangXia, YSL, Airfrance-klm, etc. Being a tech lover, helping brands to creat the very first social CRM mechanism and strategy recommendation for luxury shopping mall brand SKP and Italian fashion brand DIESEL China.

Social Media Manager:In charge of social media strategy and manages Community Management team of FF Shanghai for brands in China. Lead social team for idea brain storming as well as daily permanent work.*Guerlain (LVMH) / Diesel / GH. Mumm / Domyos (decathlon) social media & epr yearly strategy and campaign planning. Digital platforms integration and recommendation*Shangxia (HERMES) / Qeelin (KERING) / Lily social campaign strategy & planning. Social meida platforms integration.*Quechua (DECATHLON)/ Artengo (DECATHLON) community management and content creation (weibo) . PR manager:In charge of FF Shanghai corporate communication (Chinese SNS, Chinese KOLs, Chinese journalists, and Chinese Award shows).*Cooperate internal communication to create a bridge between China and France offices with group PR head. *Advertising vertical media relationship creation and maintenance as the 1st stage of China office*Cooperate own media CreativeC.com.cn creation and artists relationship maintenance.

In charge of corporation communication in Chinese social networks as well as weibo management for French sport brand Quechua. (DECATHLON)

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