Yi Ge Email & Phone Number

Shanghai, China

• 1. Conducted marketing analysis with SQL to optimize marketing strategy on driving the user growth, including:
• Evaluated the performance of advertising channels such as search engine marketing (SEM) and Douyin, the Chinese version of TikTok, through analyzing user retention, return on investment rate (ROI), and other critical.
• Performed user profile analysis by examining users’ behavior and demographic data, examining the effect of targeted advertising for marketing activities.
• Prepared lifetime value modeling reports with A/B Test for different mobile phone users to optimize the phone models’ selection for app pre-installation.
• Collaborated with Marketing and Product teams to design experiments using statistical models (e.g., Difference-in-Differences, A/B Testing) for specific purposes such as incrementality measurement. Provided strategic.
• Established annual KPIs, incorporating both business and financial metrics based on the company strategy, such as Monthly active users (Mau) and Customer Acquisition Cost (CAC).

Beijing, China

• 1. Provided financial analysis and forecasting to support business teams, including:
• Improved cost-reduction strategy and trained 250+ store managers with Tableau to reorganize employee structure and operation processes, helping reduce labor and operational costs.
• Analyzed compensation adjustments' business impact and coordinated with the HR Department to develop and implement a new pay structure, enhancing employee morale and engagement.2. Presented financial reports to.

Master Of Science - Ms, Applied Analytics

Bachelor'S Degree, International Business