Yiannis Katralis Email and Phone Number
Enterpreneur -Marketing Educator and experienced general manager and business development professional, possessing an exceptional track record as a manager in major organisations in diverse business environments from FMCG and retailing, to banking and finally hospital and health care.. Delivering success by applying the universal principals of customer focus, business planning, leadership and commitment to profitability. New business development expert, demonstrating ability to successfully grow new businesses.Strategic Planning ▪Leadership ▪ Business Development ▪ Sales Management ▪ Strategic Account Management ▪ Profit and Loss (P&L) Management ▪ Market Strategies and Branding ▪ Operations Management ▪ Budget Planning ▪ HR and team Management ▪ Marketing Communications ▪ Market Analysis ▪ Consumer Research ▪ Customer and Market Dynamics ▪ Brand Marketing Sites ▪ ▪ Digital Communications ▪ Social Networks ▪ Corporate Communication▪ International Franchising ▪Franchise Development ▪ Franchisee Recruitment▪Retail Marketing ▪ Retail Development ▪ Network Management ▪ Service Management and Marketing
Coffeeway
View- Website:
- coffeeway.com
- Employees:
- 10
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Franchise OwnerCoffeeway Dec 2015 - PresentRiver West Shoping Center
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Marketing InstructorCity Unity College, Athens Site Sep 2013 - PresentAthens Greece -
Director General At Iaso General HospitalGroup Iaso Oct 2013 - Nov 2014Cholargos Athens Greece Reporting to the Executive board of Directors In charge of Commercial-Finance –Operations –Technical and Nursing departments at a strategic and operational level Responsible for Developing and Delivering the Hospital’s Business Plan -
Manager / ConsultantMatchpoint Franchise Consulting Jun 2011 - Sep 2013 Representing Franchise Consulting network for UK via a portfolio of UK and North American Franchise brands. Prospecting/qualifying/matching candidates to the appropriate Franchise brands, consulting them throughout the whole process.
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General DirectorAmd Advertising A.E. Oct 2008 - Apr 2012Athens,Greece Developed the whole project from scratch involving IT infrastructure, Web Site e-shop, production line, dispatch process, customer service process and marketing systems. Responsible for business administration on a daily basis including marketing, customer service and production while handling overall sales and P&L responsibility. In charge of the marketing (digital marketing) and commercial strategy. Duties included all on line activities, social media, Google, Facebook, SEO and Banners. -
Marketing ManagerMarfin Egnatia Bank Nov 2003 - Sep 2008The provision of Marketing Services for the whole Bank. Head of a team of 4 people responsible for the following: • Advertising and Communication Strategy for all the Business units of the bank including subsidiaries (e.g. Consumer/Corporate/Investment/ mutual funds ).• Formulation and execution of Advertising - Creative and Media Strategy and plans.• Coordinating the advertising agency in all stages.• Below the line and promotional activities-direct marketing activities.• Merchandising activities for the store network.• Marketing intelligence and research. . -
Marketing Department InstructorDeree College Oct 1991 - Aug 2008Subjects lectured are the followingBusiness Marketing- Sales ManagementConsumer Behavior- Principles of Marketing
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Commercial DirectorAtlantik Super Market Feb 1997 - Nov 2003Strategy formulation - Managing Sales and Marketing departments. • Heading the Marketing Department (4 people) responsible for Advertising and Communication including above the line (TV-Radio) and below the line (Leaflets-Direct mail –Promotions- Store Merchandising) .• Planning and implementing trade marketing promotions together with major manufacturing companies.• Developing and executing the loyalty program project from scratch.• Managing-Supervising-Controlling and Target setting to 10 area managers (store network).• Planning and implementing local Marketing and Sales programs to achieve the desired results.• In charge of Category Management projects including product range decisions and shelf layout.
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Marketing ManagerDe Agostini Hellas (Italian Multinational Publishing Company) Jan 1996 - Jan 1997• Running 3 magazine titles (part works) responsible for Advertising and Promotion (TV- Leaflets-Direct mail ).• Responsible for Distribution and Merchandising to kiosks network. • Profit/loss and business modeling responsibility.• New product development, including extensive Marketing Research (consumer as well as test market) leading to new product launches.
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Senior Product ManagerHenkel Hellas (Multinational Detergent Company) Oct 1991 - Dec 1995• Started as an assistant product manager, finally assuming full product management responsibility for the detergent brands of the company. • Responsible for planning, controlling and implementing marketing plans for a major group of products (Persil-Dixan –Neomat -Gloa Coat).• Emphasis on above and below the line activities ( advertising-sales promotion-liaison with sales department-trade marketing activities).• Budget and P+L responsibilities on a continuous basis.• Brand Positioning –Monitoring –Marketing Research activities.• New Product Development activities.
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Trainee Client ServiceA.C. Nielsen Oct 1990 - May 1991Trainee Client Service Exucutive in Marketing Research
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SalesmanCommodore Computers Jun 1985 - Sep 1986Trainee Salesman for Home Computers
Yiannis Katralis Skills
Yiannis Katralis Education Details
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Management -
Marketing
Frequently Asked Questions about Yiannis Katralis
What company does Yiannis Katralis work for?
Yiannis Katralis works for Coffeeway
What is Yiannis Katralis's role at the current company?
Yiannis Katralis's current role is Enterpreneur In Coffee Industry -Marketing Educator and Consultant.
What schools did Yiannis Katralis attend?
Yiannis Katralis attended Imperial College London, University Of Greenwich.
What are some of Yiannis Katralis's interests?
Yiannis Katralis has interest in Marketing, Online Marketing, Franchising, Busines Development.
What skills is Yiannis Katralis known for?
Yiannis Katralis has skills like Business Planning, Marketing Strategy, Strategy, New Business Development, Management, Business Development, Business Strategy, Marketing Communications, Strategic Planning, Marketing, Negotiation, Leadership.
Who are Yiannis Katralis's colleagues?
Yiannis Katralis's colleagues are Nana Pourtsxvanidze, Harry Marketos, That's Enough, Gaia Robotti, Doris Yandt, Alex Makris, A A..
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