Digital Marketing Intern
Worked with the Blueline Others team under the supervision of Zheqing Cui, creating digital product pages, analyzing competitiors, and brainstorming future product launch.
Jul 2022 - Aug 2022
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Yichen Lu Email & Phone Number
NYU Stern Undergraduate Student
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✓ Verified Jun 2026
3 data sources
Profile completeness 71%
Role
NYU Stern Undergraduate Student
Location
New York, New York, United States
Who is Yichen Lu? Overview
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Yichen Lu is listed as NYU Stern Undergraduate Student based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Yichen Lu.
Yichen Lu previously worked as Digital Marketing Intern at The Estée Lauder Companies Inc. and Digital Marketing Intern at Starbucks China. Yichen Lu holds Bachelor Of Science - Bs, Marketing from 美国纽约大学.
Profile bio
About Yichen Lu
I am insightful student who currently study at NYU Stern with a major in Marketing and a minor in Psychology. I am especially interested in consumer marketing and gaining marketing insights from studying how the human mind works. In a work enviornment, I love to get my work done without hesitation. Communication has always been my strength as I can find the right resources and contact the right person to ensure quality work can be presented in time. I also love to be creative when coming up with marketing strategies, especially towards young adults. In my leisure time, cooking is my way of keeping the innovative and creative mind going. Though being a home cook, I love to combine and improve internet recipes, creating multi-cultural fusions. I spent a winter vacation to learn from the michelin chef Ricardo Messina on Italian cuisine. My dream is one day I will graduate from Le Cordon Bleu and become an actual chef.
4 roles
Yichen Lu work experience
A career timeline built from the work history available for this profile.
Digital Marketing Intern
Developed a strategic plan on attracting young adults to loyalty program under the supervision of Kitty Su. Designed a new brand image for Starbucks based on the two tailed mermaid, catered towards Chinese young adults.
Jun 2021 - Jul 2021
Digital Marketing Intern
Worked on a digital luxury consumer segmentation under the supervision of Li Yang for Alibaba.
Jul 2020 - Aug 2020
Global Development Intern
Worked on a sustainability project in regard to reducing plastic waste under the supervision of Cerita D. Bethea.
Jun 2019 - Jul 2019
1 education record
Yichen Lu education
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What is Yichen Lu's role at their current company?
Yichen Lu is listed as NYU Stern Undergraduate Student.
Where is Yichen Lu based?
Yichen Lu is based in New York, New York, United States.
What companies has Yichen Lu worked for?
Yichen Lu has worked for The Estée Lauder Companies Inc., Starbucks China, Boston Consulting Group (Bcg), and The Coca-Cola Company.
How can I contact Yichen Lu?
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What schools did Yichen Lu attend?
Yichen Lu holds Bachelor Of Science - Bs, Marketing from 美国纽约大学.
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