Yichen M. Email & Phone Number

Dublin 2, Ie

Achievements· Lead a cross-functional team of software engineers, designers, QA and DevOps to develop and ship product in agile framework• As Sprinklr Partner, launched multiple Sprinklr products for a Top 10 Global Home Appliance Company · Delivered a MarTech products assessment with in-depth research and comprehensive scoring system, presented to client senior executive with recommendations and next steps that saved client's effort and cost to conduct in-house evaluation· Led Corporate Citizenship pro bono projects for a well established non-profit organization that resulted in recognition of Accenture as Statewide Strategy Partner· Led a global team to transform one product division (11 brands) of a top 3 cosmetic company's marketing strategy and executionResponsibilities· Acted as Accenture team's Agile coach and product functional lead, lead scrum ceremonies for a team of developers, technical lead, business stakeholders to drive product development and launch· Improved business process and challenged status quo · Conduct user interviews, gather requirement, synthesize pain points, write user stories, prioritize features, prototype, test, and demo products to client· Manage product roadmap to execute the delivery timelines· Manage the product life cycle from empathize, to define, ideation, planning, execution and launch· Manage a team of 10+ to develop and deliver product marketing campaigns

Dublin 2, Ie

Achievements· Launched multiple large scale Salesforce.com products for multiple clients, including a US top 2 retail pharmacy corporation, a North America top 10 retail bankResponsibilities· Conduct user interviews, define current product functionality and usage and refine future state, propose features· Lead a team of designers and developers to deliver required features and demo to clients· Lead a team of testers on functional testing, write test script· Write user stories, participate in backlog grooming

Dublin 2, Ie

Achievements· Delivered a comprehensive Operating Model to a national payer's marketing department· Delivered a in depth Salesforce.com assessment to client that resulted in product implementationResponsibilities· Facilitate design thinking workshops to understand pain points, north star and define strategy· Define personas, interview persona groups, gather requirements and prioritize features

- Offering consultancy for students who want to come for US education. Demonstrating the pros and cons and answering their questions and concerns. - Giving suggestion to and editing their application essays. Helped 100% of my students get at least 2 admission acceptance to top US schools. - Conducting online webinars on related topics such as Visa preparation, school choices.

New York, New York, Us

Teachable is a fast growing SaaS education platform that enables the transformative power of knowledge in our world. Achievements· Created company first product newsletter and deploy various marketing campaigns that significantly increased click through rate and customer retention rateResponsibilities· Strategize, plan and deploy marketing campaigns that promote new product features, activate lead generation and build user community· Work with designers, product team and copy team to better strategize and execute marketing effort; work with data scientist to identify problems and find solutions, as well as to monitor marketing's effectiveness· Conduct A/B testing to validate hypothesis

In collaboration with senior staff, provided suggestion to CEO to ensure success in the marketing campaigns.Plan, build and test digital marketing campaigns with proven success in lead nurturing, increasing sales and brand awareness.Provide consultation to international clients with strong verbal and written communication skills.Conduct research on industry's questions and create content accordingly.

New York, Ny, Us

Working for Professor Andrew Nathan on his educational project was a pleasure and honor, I helped make Powerpoint and coordinate contents. Doing research for what Professor Nathan needed was also an exciting journey as I learned much about China that I didn't know before.

Beijing, Cn

Working in the Korean broadcast department, I performed research on the impact of Korean culture, economics, politics, and diplomacy on the daily life of Chinese citizens. I also translated dozens of press releases from Mandarin into Korean; sorted files and video data; assisted with miscellaneous project.

Seoul, Kr

At Korea Investment & Securities Co., Ltd finance department, I assisted with conducting market research in the Chinese market, translated confidential business proposals, presented and organized/drafted business proposals for clients under a high energetic work setting with 10-14 working hours per day. I coordinated office activity planning with budget plans, set up conference calls, and mediated in between to find optimal events for all staff. Working with all levels of staff in multicultural and multi-language environment equipped me with advanced interpersonal skills.

M.A, East Asian Studies

Bachelor'S Degree, Korean Studies

Exchange, Korean Language And Literature

Product Management