Yicheng Pu Email & Phone Number

London, Gb

London Area, United Kingdom

Shanghai, China

- Spearheaded payment, distribution and middleware systems, campaign and training project for global airline business, oversaw integration of business needs, coordinating with cross-functional teams to optimize product functionality, operations process, and data quality.- Led payment operation strategy, vendor management and airline negotiation for global markets, covering $4 billion annual transaction and more than 250 airlines, managing 3 core payment vendors while introducing 2 new ones.- Managed optimization of airline sales for North Asian markets, utilizing Excel and data visualization tools to create sales dashboards and reports, providing business insights, and delivering executable operation strategies.- Authored BRD, and collaborated with product teams to optimize middleware systems. Successfully launched campaign operation platform, inventory management platform, incubating several flagship campaign products- Directed global flights team training program, enhancing team efficiency through new employee training framework and expanded knowledge base. Conducted 20 new hire training sessions and improved training materials across multiple business sectors.

Shanghai, China

- Led leads generation efforts in Mainland China, collaborating with General Manager, CFO, and Head of Sales to set sales goals and plans, resulting in $100 million in travel volume MQL. - Conducted strategic marketing analysis to identify core clients groups, creating industry-oriented sales strategies, driving product optimization, achieving 20% increase in MQL-SQL conversion.- Skillfully utilized Salesforce, regularly evaluating sales pipelines, monitoring sales conversion, and building client lifecycle management dashboards to influence sales and client operation strategy.

Shenzhen, Guangdong, China

- Successfully completed the management trainee program, rotating through marketing, distribution, airport service, and ground operation, and ranked first in performance assessments. - Developed corporate user portraits, assessed business value, and provided actionable strategies for advancement based on market research and data analysis.- Conducted competitive analysis for the airline's loyalty program, optimizing the company's FFP in terms of membership points value, communication strategies, benefits, and more.