Yichen Li Email & Phone Number

• Market Research - Comprehensively analyze domestic and international competitors' marketing strategies, product features, technological innovations and market performance. Research on mainstream social media platforms, in-depth understanding of their user profiles, activity, content style and communication mechanisms.• Event Planning - Planned the exhibition program for the 13th China International Defense Electronics Exhibition, focusing on showcasing the company's latest network security products and solutions, which attracted the attention of more than 1,000 exhibitors. Through on-site demonstration and interactive experience, the company's brand exposure rate increased by 25%.• Operation Optimization - Through user feedback analysis, we identified security vulnerabilities and functional defects in product usage and cooperated with the technical department to optimize the process and reduce the system failure rate to improve product stability. Within 3 months, the failure rate was reduced by 10% and user retention rate increased by 15%.• Content Operation - Responsible for content creation and hot topic planning for major social media platforms, output original content, produce posters and promotional videos to enhance brand influence and user engagement.

• Recruitment and Talent Allocation - Recommended 8 highly matched candidates per week, maintaining 100% onboarding success rate, ensuring candidates are highly compatible with job requirements through accurate screening and efficient communication.• Cross-sector recruitment project management and implementation - Independently responsible for and led the recruitment of UI/UX and AI content operation positions, formulated accurate recruitment strategies and process optimization, increased resume delivery by 18%, and provided efficient talent support for the company's product development and content operation.• Employee Training and Development System Construction - Participated in the construction of employee training and development system, organized and implemented several training programs, including new employee orientation training, skills enhancement and leadership development courses. The satisfaction rate of the training reached 95%, which effectively improved the job competency of employees and the overall performance of the team.• Data Analysis and Decision Support - Through data analysis, I found that the turnover rate of community operation staff was 30% higher than the company average. In response to the problem of unclear job responsibilities and promotion channels, I put forward suggestions to optimize job descriptions and promotion systems, which resulted in a 15% drop-in turnover rate in the following quarter, improving employee satisfaction and departmental stability.

• Recruitment and Talent Management - Responsible for internal and external clients' recruitment projects, including job posting, resume screening, candidate interviews and assessment, recommending an average of 10 precisely matched candidates per week and maintaining 100% onboarding success rate.• Data Analysis and HR Information Management - Participate in the organization and analysis of HR data of the company and clients, including the maintenance of employee information, turnover analysis and compensation data, providing strong data support for management decisions.• Employee Training and Career Development - Organize and participate in employee training and development programs, formulate training plans according to the needs of the company and clients, improve employee skills and business capabilities, and ensure that employees' career development is synchronized with the company's growth.• Labor Relationship Management - Responsible for the procedures of employee recruitment, regularization, transfer and separation to ensure the standardization of employee management; familiar with and applying labor laws and regulations to prevent and handle labor disputes and reduce the company's employment risk.

Master'S Degree, Developmental And Child Psychology

Bachelor Of Arts - Ba, Psychology

Bachelor Of Arts - Ba, Communication, General