Yi Chen Wang Email & Phone Number

Singapore

Singapore

Singapore

Markets: Asia Pacific, Latin America, Europe & Middle EastIndustries: Life Sciences, PharmaceuticalFunctional Expertise: Digital Marketing Transformation, Project Management, Change Management

Singapore

Singapore

Markets: South Asia Pacific, Middle East and North Africa● Collaborated with 5 local markets to craft monthly e-commerce plans for L’Oreal Paris, Maybelline, and Garnier● Administered brands’ traffic optimization across TH, MY, PH, ID, SG, VN on Lazada and Shopee● Implemented marketing and commercial strategies between 12AM-2AM during mega campaigns to increase share of voice

Markets: Southeast Asia, Brazil● Accelerated rate of new brand partnerships with Shopee through weekly data analysis and subsequent user experience optimization on package management portal● Collaborated with Marketing teams to identify the most effective incentive type for each user segment across 8 markets, increasing order uplift for sellers by 10x on 11.11 campaign● Coordinated product strategy improvement plans for 5 product features on Shopee App through funnel analysis

Market: Taiwan● Executed Johnnie Walker’s new product launch event, reached ~75 local celebrities and featured on GQ/Vogue Taiwan● Developed strategy plan for optimizing Taiwanese government’s $3M consideration in COVID-19 stimulus package● Collaborated with 20 local banks and ~500 merchants for a popular mobile payment app through data-driven social media campaigns, reaching ~100K customers

A rigorous selection process involving a 3-month long class (conflict management, crisis management, protocols). Selected based on class performance and academic track record - 20% acceptance rate.

Markets: Asia Pacific (APAC)● Coordinated live social media posts on Cannes Lions 2018 (a global advertising award ceremony that draws 11,000 registered delegates from 90 countries) across social media platforms including Facebook, Twitter and Instagram● Conducted market research and competitor analysis for Nike through 4 Tableau charts and presented to C-suite● Assisted in project management across 17 APAC markets on new business pitches, marketing & PR, and reporting

Bachelor Of Arts - Ba, International Relations And Affairs

Activities and Societies: Delta Sigma Pi Professional Fraternity, Associated Students of the University of Washington Student Government.

Singapore-Cambridge Gce A-Level, Economics

Activities and Societies: Raffles Community Advocates Healthcare SIG Leader, Peer Helper, Open House Representative, Volunteer.

Integrated Program, Raffles Academy (Top 1% Of Cohort), English Language And Literature, General

Activities and Societies: Raffles Girls Symphonic Band Principle Horn Player cum Secretary and Librarian, Media Coordinator for Project.