Yichen Wu Email & Phone Number

Lancaster, New York, United States

Created and illustrated design guides for clients’ weddings using Adobe Creative Suite, including wedding themes, scene layouts, invitations, physical materials, and web design.Managed social media accounts for both U.S. and Chinese markets, producing content tailored to user cultural preferences and trends based on user research and platform analysis.Collaborated closely with the Event Manager team to execute creative requests.

Rochester Institute Of Technology, New York, United States

Conceptualize and design creative promotion materials, such as posters, social media illustrations, and brand-relevant products, using Adobe Photoshop, Adobe Illustrator, Procreate and Clip Studio Paint.Collaborate with team members and faculty to ensure seamless event planning and execution.Increased brand official Instagram followers by 50% in the past 2 years. Produce an average of 3 high-quality event promotions and products per month.Improve future design based on the feedback analysis.

Rochester, New York, United States

Assisted in designing and producing customized components for the production line using Autodesk Fusion 360 and 3D printing technology.Optimized and visualized production processes and machine usage guides using Adobe InDesign and Google Suites based on hands-on experience, further improving production efficiency and ensuring employee safety.Designed and manufactured an analysis dashboard to identify and diagnose the causes of defective products, streamlining the quality control process and reducing production errors by 20%.Created 10 unique paper straw and packaging designs using Adobe Creative Suite, enhancing the aesthetic appeal of future product lines.