Yichen Liu Email & Phone Number

Greater San Diego Area

• We are a full service creative agency in San Diego, CA. We unite brands through movement & aesthetics with branding, design, & strategic experiences.
• Our company focuses on branding, web design & development, graphic design, & marketing.

Greater San Diego Area

• Internet Marketing Inc. is a leading SEM company and has experience managing all sizes of PPC marketing budgets including global efforts in multiple languages.
• Managed over $800K/month in paid media spend across multiple verticals including e-commerce, software/technology, energy, healthcare, action sports, and financial services
• Generated successful search, display, and shopping campaigns across multiple networks including Google AdWords, Bing, Gmail, YouTube, Twitter, Facebook, Marin, & Merchant Advantage
• Developed annual spend and revenue forecasts based on client goals, competitive landscape, promotional action plans, and major strategic initiatives
• Analyzed multi-attribution models to determine PPC's role in digital marketing mix and leveraged data to create alignment between cross-channel marketing strategies
• Developed new account structures which led to an increase in CTR and better bidding strategies by creating tightly themed ad groups based on desired match type

Greater San Diego Area

• Responsible for the successful planning, strategy, and execution of search engine optimization campaigns. Conducted detailed campaign analysis and reported on key KPIs.
• Managed 15 retained clients and 4 project based clients with gross annual revenue of over $1.5M, and increased client retainers by $11.5K on average
• Maintained personal client retention rate above company retention rate of 90%
• Invited to speak at 3 digital marketing conferences, which led to a closed lead for company
• Promoted to interim SEO manager and in addition to overseeing team of 12, implemented key SOPs
• Received nomination for SD Ad Club Young Achiever of the Year from Managing Director

Greater San Diego Area

• Responsible for the creation and execution of all SEO related deliverables. Promoted both offsite and onsite activities as well as the interactions that build ranking, link profile and organic traffic.
• Created and executed all SEO related deliverables including keyword discovery and website analysis
• Managed the created of original SEO content for client websites
• Managed 13 SEO clients with an avg. $70K/month in SEO retainer
• Increased organic traffic for all measurable campaigns by 21.3% on average over 4 month time period

Greater San Diego Area

• Conducted extensive market research in Southeast Asia and other global markets
• Analyzed China Telecom’s 3G services and business model, results found improved the services of Qualcomm’s clients in Southeast Asia
• Administered and implemented information database that provided sales information on all Southeast Asia and Middle East Qualcomm clients in over 40 different countries

Master Of Business Administration (M.B.A.)

B.S. Degree In Business Administration, Marketing

Activities and Societies: Academic Deans List, Beta Gamma Sigma, Gamma Sigma Alpha, Sigma Phi EpsilonGraduated Magna Cum Laude with.