Yichen Liu

Yichen Liu Email and Phone Number

Partner at Movetic | MBA Berkeley Haas School of Business @ Movetic
encinitas, california, united states
Yichen Liu's Location
Carlsbad, California, United States, United States
Yichen Liu's Contact Details
About Yichen Liu

Marketing professional focused on digital advertising for SMBs, Enterprise, and Fortune 100 clients in all verticals. Currently Partner, CFO, and Head of Digital Strategy at Movetic, a San Diego based full service creative agency.

Yichen Liu's Current Company Details
Movetic

Movetic

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Partner at Movetic | MBA Berkeley Haas School of Business
encinitas, california, united states
Website:
themovetic.com
Employees:
11
Yichen Liu Work Experience Details
  • Movetic
    Cfo
    Movetic Mar 2016 - Present
  • Movetic
    Partner, Executive Director Digital Strategy
    Movetic Feb 2015 - Present
    Greater San Diego Area
    • We are a full service creative agency in San Diego, CA. We unite brands through movement & aesthetics with branding, design, & strategic experiences. • Our company focuses on branding, web design & development, graphic design, & marketing.
  • Internet Marketing Inc.
    Ppc Strategist
    Internet Marketing Inc. Jan 2014 - Jan 2015
    Greater San Diego Area
    Internet Marketing Inc. is a leading SEM company and has experience managing all sizes of PPC marketing budgets including global efforts in multiple languages.• Managed over $800K/month in paid media spend across multiple verticals including e-commerce, software/technology, energy, healthcare, action sports, and financial services• Generated successful search, display, and shopping campaigns across multiple networks including Google AdWords, Bing, Gmail, YouTube, Twitter, Facebook, Marin, & Merchant Advantage• Developed annual spend and revenue forecasts based on client goals, competitive landscape, promotional action plans, and major strategic initiatives• Analyzed multi-attribution models to determine PPC's role in digital marketing mix and leveraged data to create alignment between cross-channel marketing strategies• Developed new account structures which led to an increase in CTR and better bidding strategies by creating tightly themed ad groups based on desired match type• Conducted A/B | Multivariate ad copy tests and executed upon findings which led to increased CTR and CPC cost savings• Utilized advanced optimization techniques such as day parting, radius geo-targeting, and negative keywords to reduce overall CPA• Trained and developed junior-level team members across different accounts
  • Internet Marketing Inc.
    Sr. Project Manager
    Internet Marketing Inc. Apr 2012 - Mar 2014
    Greater San Diego Area
    Responsible for the successful planning, strategy, and execution of search engine optimization campaigns. Conducted detailed campaign analysis and reported on key KPIs. • Managed 15 retained clients and 4 project based clients with gross annual revenue of over $1.5M, and increased client retainers by $11.5K on average• Maintained personal client retention rate above company retention rate of 90%• Invited to speak at 3 digital marketing conferences, which led to a closed lead for company• Promoted to interim SEO manager and in addition to overseeing team of 12, implemented key SOPs• Received nomination for SD Ad Club Young Achiever of the Year from Managing Director• Awarded first place in Internet Advertising Competition for "Best Content Marketing Campaign"
  • Internet Marketing Inc.
    Search Specialist
    Internet Marketing Inc. Feb 2012 - May 2012
    Greater San Diego Area
    Responsible for the creation and execution of all SEO related deliverables. Promoted both offsite and onsite activities as well as the interactions that build ranking, link profile and organic traffic.• Created and executed all SEO related deliverables including keyword discovery and website analysis• Managed the created of original SEO content for client websites• Managed 13 SEO clients with an avg. $70K/month in SEO retainer• Increased organic traffic for all measurable campaigns by 21.3% on average over 4 month time period
  • Qualcomm
    Global Business Development
    Qualcomm Jan 2010 - Aug 2010
    Greater San Diego Area
    • Conducted extensive market research in Southeast Asia and other global markets• Analyzed China Telecom’s 3G services and business model, results found improved the services of Qualcomm’s clients in Southeast Asia• Administered and implemented information database that provided sales information on all Southeast Asia and Middle East Qualcomm clients in over 40 different countries

Yichen Liu Skills

Seo Google Analytics Online Marketing Keyword Research Google Adwords Social Media Marketing Wordpress Web Marketing Link Building Sem Marketing Strategy Ppc Social Media Online Advertising Microsoft Office Project Management Html Google Webmaster Tools Photoshop Php Mysql

Yichen Liu Education Details

Frequently Asked Questions about Yichen Liu

What company does Yichen Liu work for?

Yichen Liu works for Movetic

What is Yichen Liu's role at the current company?

Yichen Liu's current role is Partner at Movetic | MBA Berkeley Haas School of Business.

What is Yichen Liu's email address?

Yichen Liu's email address is yi****@****ail.com

What is Yichen Liu's direct phone number?

Yichen Liu's direct phone number is +165027*****

What schools did Yichen Liu attend?

Yichen Liu attended University Of California, Berkeley, Haas School Of Business, San Diego State University-California State University.

What are some of Yichen Liu's interests?

Yichen Liu has interest in Disaster And Humanitarian Relief.

What skills is Yichen Liu known for?

Yichen Liu has skills like Seo, Google Analytics, Online Marketing, Keyword Research, Google Adwords, Social Media Marketing, Wordpress, Web Marketing, Link Building, Sem, Marketing Strategy, Ppc.

Who are Yichen Liu's colleagues?

Yichen Liu's colleagues are Nick Martinez, Andrew Dipaolo, Trevor Mcgrath, Josh Roush ⚡, Annette Sousa, Kristin Mcintyre, Moaz Javed.

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