Yichun Yao Email & Phone Number

United Kingdom

Leeds, England, United Kingdom

Shanghai City, China

Brand Planning & Visual Strategy - Provided customers with the overall planning of brand positioning, brand design, package design, E-commerce and website design. Helped new brands win in China’s competitive market.Client Management - Worked with clients from different industries: FMCG, food & beverage, maternal & infant, retailer, sports industry, catering. Customers include both established companies and start-ups: Microsoft Bing, Damm, Inedit, Xintiandi, Snow 51,etc. Helped brands reaching more than 300 million customers.

Shanghai, China

Design Concept & Visual Strategy - Determined the design concept, visual strategy and visual design for famous brands including FMCG, food & beverage, real estates. Created VI systems and application systems which enhanced the brand identities for various clients.Design Pitches - Succeeded in design pitches including brand design and package design for both international well-known companies (Unilumin) and companies dominant in the Chinese market (Poly Commercial Real Estate, Beijing Yanjing Brewery).Communication Skills - Communication with clients, outsourced designers and suppliers. Clients included FMCG, commercial real estate, electronic products, infants and children.

Shanghai, China

Team Leading - Managed and guided the work of designers in Design Department.Visual Identity & Package Design - Developed visual identity and package design for five product lines, products include personal care, cosmetics for men and women, pet care. Created brand books and brand guidelines.Exhibition Design - Led the art direction and design of 100-200 square meters fair spaces at CMBE exhibitions across the globe (China, UK, Singapore, Russia.) Played a pivotal role in expanding the brand's reach and attracting new customers, successfully supported the expansion to new markets in Europe and Asia.Photography Direction & Promotional Design - Art directed the photography style for products. Design materials for both online and offline publicity and promotion.

Shanghai

Package Design - Provided package designs for home care and personal care products.Promotional Design - Designed promotional materials for new products. Also designed interactive installation for on-site activities in shopping malls, developed brand gifts.

Shanghai

Visual Merchandising - Planned and designed shop window displays for several global high-end women's shoe brands. Designed Pop Up exhibitions in large shopping malls across China.Photography Direction - Art directed the photography for products, participated in the product shooting. Also designed flyers, catalogues, applied design materials to online and offline promotion.

Shanghai

Brand Visual Management - Designed and in charge of advertising displays over 200 stores in China’s major cities, included established fashion brands like Miss Sixty, United Nude, Ash. Continuously improved the brand images across all the stores.Visual Design - Designed various supplemental materials for new season product promotions.Photography Direction - Art directed for brands’ photography with models.

Shanghai

Brand Visual Management - Responsible for the visual planning and promotional designs.Visual Merchandising - Responsible for store display designs in China’s market, also improved the brand’s VI system.

Shanghai, China

Art Edit - Art edited two high-end bimonthly magazines: Amazing France and Amazing Italia. Promoted French aesthetics and style in Chinese market. Created design style, art edited, also worked closely with editors, proofread finished magazines before printing.Marketing Design - Responsible for Media Kit, brochure and other marketing material designs.

Shanghai, China

Graphic Design - Created unique window display designs that increased in-store sales in Paris, and also introducing Chinese aesthetics to the world.

Master Of Fine Arts - Mfa, Fine/Studio Arts, General, Distinction

Bachelor'S Degree, Design And Visual Communications, General

Short Courses, Sculpture