Yifan Chen Email and Phone Number

-Organized project flow,including strategic verbal products creation,screening, and testing. Executed projects and deliver reports and outcomes to clients. Coordinate with other departments and keep related parties informed in the process.-Collaborated with BD&AM team to activate existing clients and develop new clients.Took charge of verbal identity proposals. Detected the questions and pain points of the clients and provide solutions. Communicated the clients to understand and respond to their needs on regular basis.-Contributed to branding methodologies and knowledge to the team.The Results：Conducted and participated in verbal strategy projects, and provided solutions for large national and international enterprises' branding such as: VSPN, Friso7 Days Inn, Myprotein, Kanghui by Medtronic,Harpic etc.

1.Working in multidisciplinary team,led the team to reshape theses enterprises as solid brands with market popularity and survive on market change,as well as to enrich brand's value. Work included such as customer communication, projects plan and objectives making, research/ design tasks assigning, innovation process conducting and design material delivering,etc. 2.Providing both analytical research results as well as creative branding solutions for clients comprehending business strategy, market trend and branding insights for the future of the brand. Conducting in-depth comprehension of the enterprise's field and senior level branding thinking on the brands' evolvement. 3. Running project process such as: comprehending,evaluating Branding assets, diagnosing,researching, abstracting and analyzing, positioning and creating branding strategies,and planning for optimization and remolding Brand image on product-service touch points to create new brand experiences.Results: Conducted projects for clientele include large national enterprises such as:Bestore Group, Hongyue Hospital, Sonbon forestry Technology, Paipaidai Finance,Ganso Foods, Zhonglu Group, Dowell Real Estate Group, Weichuang Group,Bob Dog Company; and multinational enterprises such as EVO ICL,Jiaotong University, EGI Group.Participated in over 50 projects covering a diversity of industries: Technology, Consumer goods, Vehicles, Non-staple food, Catering, Commodities manufacturing,Medicine, Jewelry, Beverage.

Promoted the MustardSeed Space as a solid contemporary art brand. Made blueprints for the branding of the space. Conducted art projects as curator, and carrying out exhibitions with artists. Carried out digital branding of the space, media propaganda and made media relations grow. Composed art reviews for art projects. The result:Mustard Seed Space had become one of the independent contemporary art project icon of Shanghai City within 4 art projects. The project "Off the Shore" had become a symbolic event for the company to be held annually.

1.Cocreated and managed multidisciplinary branding and design team, set up the framework of company brand, proposed Xichao brand promoting blueprints, and executed implementation of branding programs.2.Worked in management team to position Xichao brand, developed Xichao branding assets as well as Xichao brand identification system, and co-conducted in branding communications and digital branding. Run branding/innovation projects for clients, generated creative solutions to add to their brand value and condcuted subsequent visual design and material production,and supplier communication.The results: Built up the core value for Xichao brand and conducted corresponding branding/design projects,such as: Xichao bookstore interior and identity design,Xichao studio interior design and identity design and products portfolio design,making Xichao the most popular university cultural icon.Conducted identity design for Shanghai Jiao Tong University WANWU university products store. Conducted design projects for Anli Law Firm, Shanghai Jiao Tong University Literature School. Participated in the Shanghai Jiaotong University 120 anniversary event icon design and creative products design, etc.

Worked in the R&D management team,collaborating the R&D, Sales and Communication Department to improve the R&D product innovation strategy. Investigated by questionnaire survey on innovation process and team performance. Analyzed the innovation process frame and introduced proper innovation tools to accelerate product innovation process, to emerge potential product functions,and to express more accurately innovative dimensions. Organized a series of the R&D Innovation workshops to test new innovation strategies for new R&D innovation blueprints. Created KPIs for subsequent innovation process performance assessment. Trained the R&D department for adopting new innovation tools and methodologies.The results:-Siemens Energy R&D/Sales/Communications departments have been acknowledged and comprehended the updated innovation R&D process frame. Multi-metiers brainstorming had since then been regularly planned to enrich market oriented innovation dimensions. with new innovation tools introduced by trainning and R&D innovation tools Manuel. The time and outcome of product innovation could start to be controllable by innovation tools and tracked by innovation process KPIs.

Worked as product innovation consultant for Elis product innovation project. Researched market tendency and emergent competitors for the new Elis towel distributer, carried out functional analysis, competitive research, and proposed new concept sketches for future product. Communicated with Elis marketing for the proposal evaluation and future improvement.

Worked as product innovation consultant for INRS France the alimentary ruben saw platform improvement project.Carried out functional analysis, competitive research of safety devices for alimentary facilities in market.Worked with team for the technology forecasting research, proposed creative mechanism for new ruben saw platform model concept.

Worked with the general manager to carry out cultural events and exhibitions collaborating with curators, artists, and media. Participated in media management, coordinated with curator, artists, sponsors and collaborating authorities, coordinated with curating program planning and exhibition installation.Participated in exhibition material design and coordinated material production, collated and translated exhibition art reviews.The result:Collaborated with corporations such as Pernod Ricard China, Martell, ITimes etc. to develop and carried out art projects and exhibitions.Participating in the planning and execution of over 10 exhibitions and art projects: Vase-Lu Zhiping Prints solo exhibition（2008.11）Rings of time-abstraction art（2008.12）Zhang Yuan- photographie dans le Musée de la France（2009.3）7183 shanghai institute of Oil Paintings and Sculptures（2009.4）Feilins with China-Cines Del Sur Zhang Yuan solo exhibition in Spain film festival（2009.5）Young artists joint exhibition（2009.6）Utopia-New works of Wang Ji Yin（2009.9）Ink abstract-UK contemporary Prints（2009.11） Childlike-Shahid Parvez solo exhibition（2009.11） Benchmark of times-Realism artists joint exhbition（2009.12）

Worked as Production Process Intern, followed training on the whole automobile production process, assisted production process engineer to solve assembly line problems, built up automobile workshop recognition.