Yifan He Email and Phone Number

• Understood customers needs by clearly defining and sorting data in SQL, then draw user Persona and the demand analysis document• Promote the app’s activation and conversion rate by completing the Product Requirements Document, in which specified the Minimum Viable Plan and used Axure to draw high-fidelity prototypes for searching pages.

• Collected, cleaned, and sorted daily public opinion data using Excle. Completed 2019 biannual report on branding and marketing.• Supported the operation and management of the company’s social media (WeChat). The aggregate average page views in WeChat (PV) increased by 5% over the three months of managing the platform while subscribers also increased by 9%. • Participated in event marketing, selected the topic of Corporate Layoffs for the monthly event of the CEO panel discussion.

• Assisted in employer brand building. Designed and collected effective questionnaires on employee's satisfaction, and made analysis and reported the analysis result in slides.• Managed multimedia of the employer brand, including the public accounts with 100,00 audience and emails -Came up with advertising ideas for the employer brand, planning of the marketing activities, and execution of the advertisement

• Organized interviews for four focus groups to understand their brand perceptions toward ABInbev and its competitors.• Assisted in analyzing the questionnaire about the price sensitivity of customers among different distribution channels through the PSM model using SPSS. analysis, and wrote an analysis report

-As the team leader and copartner in Hainan University, promoted HCIA & CO. to recruit students, and in the end of the term, overfulfilled the enrollment load by 135% -Operated and managed the WeChat Official Account, HCIA & CO., including topic and picture selection, content edition pushed in the account weekly, layout setting-Wrote semi-annual marketing report, containing the conception and development proposal of HCIA & CO. Invited CEO from Headquarters to give career lectures, and organized the lectures  Attended the HCIA & CO. annual meeting hosted in Singapore, and assisted in the preparation work for the meeting