Yifan (Ivan) Lu Email and Phone Number
Always Aspire to Explore the New
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Digital Campaign ManagerOppo Oct 2024 - PresentShenzhen, Guangdong, China -
Social Media ManagerOppo Aug 2023 - Oct 2024Shenzhen, Guangdong, China -
Digital Marketing InternSpellz Jul 2022 - Jan 2023Paris, Île-De-France, France➢ Social media operation: Managed daily operation and maintenance of Spellz social media accounts, including LinkedIn, Facebook, and Instagram. Led the creation of Saas-related blog content and published it on the company website.➢ Product owner: Product owner of Spellz's official website building project and led the email marketing campaign. Coordinated with external agencies on paid media (Google ads/Meta ads) and growth marketing.➢ Market analysis: Participated in market research and analysis during the early stages of product development, defining target users and identifying pain points. Developed marketing strategies and analyzed market data using data visualization tools and other methods. -
Digital Marketing InternPorsche (China) Motors Ltd Jan 2021 - Jun 2021Shanghai, China➢ Social media operation: Responsible for the management and operation of Porsche China’s social media accounts such as Wechat, MicroBlog and TikTok, docking with external agencies and assisting in theme creation, copywriting and image review;➢ Website operation: Responsible for the planning and execution of the Porsche Lifestyle Tmall store and official website including strategy implementation, project management, monitoring of data indicators and cross-departmental cooperation;➢ Marketing planning: Responsible for proposing marketing solutions through market analysis and user research -
Marketing Intern滴滴 Apr 2020 - Sep 2020Hangzhou, Zhejiang, China➢ New media operation: Responsible for collecting, researching, and combining hot topics on the Internet, adjusting and updating the content on Weibo and Wechat official accounts, and regularly planning activities according to business needs and current hot topics;➢ Business development: Responsible for collecting and integrating data for business and brand cooperation, and contacting different brand leaders, such as iQiyi, for co-branding and resource replacement;➢ Marketing Planning: Responsible for assisting colleagues to implement basic operation activities, design and conceive offline and online materials, and plan marketing activities. -
Brand Management InternHikvision Jul 2019 - Sep 2019Hangzhou, Zhejiang, China➢ Content output: Responsible for the content production, release and review of new international sites (used Adobe Experience Manager to skillfully complete the layout and release of the new webpage); Responsible for coordinating the opinions of various departments, and constantly reviewing and optimizing the interface;➢ Product test: Responsible for conducting web page adaptability test on PC and mobile; Responsible for communicating with the Indian team to complete the repair of web bugs.
Yifan (Ivan) Lu Education Details
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Digital Marketing & Data Science -
Digital Marketing & Advanced Data Science
Frequently Asked Questions about Yifan (Ivan) Lu
What company does Yifan (Ivan) Lu work for?
Yifan (Ivan) Lu works for Oppo
What is Yifan (Ivan) Lu's role at the current company?
Yifan (Ivan) Lu's current role is Global Digital Marketing Manager @OPPO.
What schools did Yifan (Ivan) Lu attend?
Yifan (Ivan) Lu attended 法国里昂经济管理学校, Technische Universität Berlin, Zhejiang University Of Finance & Economics.
Who are Yifan (Ivan) Lu's colleagues?
Yifan (Ivan) Lu's colleagues are Seema Yadav, Mani Ravi, 汤小英, 金玲凤, 张凯明, Rajendra Rajak, Khattar Soniya.
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