Yifan (Ivan) Lu Email & Phone Number

Shenzhen, Guangdong, China

Shenzhen, Guangdong, China

Paris, Île-De-France, France

➢ Social media operation: Managed daily operation and maintenance of Spellz social media accounts, including LinkedIn, Facebook, and Instagram. Led the creation of Saas-related blog content and published it on the company website.➢ Product owner: Product owner of Spellz's official website building project and led the email marketing campaign. Coordinated with external agencies on paid media (Google ads/Meta ads) and growth marketing.➢ Market analysis: Participated in market research and analysis during the early stages of product development, defining target users and identifying pain points. Developed marketing strategies and analyzed market data using data visualization tools and other methods.

Shanghai, China

➢ Social media operation: Responsible for the management and operation of Porsche China’s social media accounts such as Wechat, MicroBlog and TikTok, docking with external agencies and assisting in theme creation, copywriting and image review;➢ Website operation: Responsible for the planning and execution of the Porsche Lifestyle Tmall store and official website including strategy implementation, project management, monitoring of data indicators and cross-departmental cooperation;➢ Marketing planning: Responsible for proposing marketing solutions through market analysis and user research

Hangzhou, Zhejiang, China

➢ New media operation: Responsible for collecting, researching, and combining hot topics on the Internet, adjusting and updating the content on Weibo and Wechat official accounts, and regularly planning activities according to business needs and current hot topics;➢ Business development: Responsible for collecting and integrating data for business and brand cooperation, and contacting different brand leaders, such as iQiyi, for co-branding and resource replacement;➢ Marketing Planning: Responsible for assisting colleagues to implement basic operation activities, design and conceive offline and online materials, and plan marketing activities.

Hangzhou, Zhejiang, China

➢ Content output: Responsible for the content production, release and review of new international sites (used Adobe Experience Manager to skillfully complete the layout and release of the new webpage); Responsible for coordinating the opinions of various departments, and constantly reviewing and optimizing the interface;➢ Product test: Responsible for conducting web page adaptability test on PC and mobile; Responsible for communicating with the Indian team to complete the repair of web bugs.

Master Of Science - Ms, Digital Marketing & Data Science

Emlyon Summer Program, Digital Marketing & Advanced Data Science

Bachelor'S Degree, Marketing