* Currently in charge of the strategy, delivery and operation of FinTech product and B2C eCommerce product. * In charge of the B2C product line (eCommerce,Digital Marketing,CRM,Social Media) and B2B product line (B2B CRM, B2B Dealer’s Portal) in a Fortune 500 company, to define the strategy and supervise implementation. * Practice in IT business for over 15 years and specialized in programming, business consulting, digital strategy and started own business.
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联合创始人南京亚软信息技术有限公司Nanjing, Jiangsu, China -
CofounderNanjing Softweare Inc. Apr 2017 - PresentNanjing City, ChinaIn charge of FinTech products, B2C eCommerce, marketing products. Responsible for product strategy, delivery and operation; Responsible for leading tech & product team, marketing & operation team; Responsible for marketing analysis, business plan initiation.FInTech Product & Solutions:* Integrated payment:Payment service parter with China Industrial Bank, CITIC Bank, Postal Saving Bank, LAKALA etc. Provide integrated payment solution and services. Also provide industry solution e.g. tourism industry with CITS.* Credit enquiry data service: Corporate with Ant Finance Inc., provide personal credit enquiry data collection service (with authorization), and provide holographic personal credit report; Corporate with QICHACHA for corporate credit enquiry.* Supermarket for Consumer Loan: Develop the product (APP + WeChat Public Account + Operation platform) interactively , delicate consumer lifetime value operation using AARRR model, provide CV for consumer finance platforms using CPA/CPS calculation.* Blockchain Information APP: Including models like blockchain knowledge, industrial information, classroom, library, membership, candy(coin) etc.B2C eCommerce & Marketing Products:* Cross-border eCommerce: S2B2C model (S mean Supplychain), en-powered by supplychain corporation, we got advantage s on pricing, storage and cash flow. Multi-channel stores started on Taobao, WeChat, Little Red Book etc. Meanwhile focusing on content marketing and start to build media matrix.* Travel Products Warehouse: B2B2C model, initiating with the travel product publishing tool for the industry. Where suppliers could upload their products and release to dealers, dealers choose products and send it consumers directly via social network e.g. WeChat tiny program* eCommerce, red packets tiny program: mother and baby eCommerce tiny program, beauty clinic eCommerce tiny program, voice red packet tiny program. For operation practicing on social media broadcasting.
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Head Of Digital Transition Strategy DepartmentBosch And Siemens Home Appliances Group Sep 2014 - Mar 2017Nanjing City, ChinaIn charge of the digital strategy and product line upgrade for Bosch and Siemens Home Appliance RGCStrategic Goal: Provide seamless consumer journey on multi consumer touch points, boost digital transition from both B2C and B2B side.B2C Product LineeCommerce:* Brand Flagship Stores (TMall, Suning, JD.COM) * WeChat Store — Initiate brand WeChat stores on brand accounts, the after-sales technicians can promote the products offline with their own QR Code and get commission.* Brand Store — Based on SAP Hybris eCommerce product, 2 stores which are direct to consumer and direct to employee* eCommerce Mid-platfrom — To suite the multi-channel eCommerce environment, initiated the eCommerce mid-platform to manage orders, supply chain(planning, storage, logistics), finance, customer service centralized.Digital Marketing:* Brand Website — Brand website for Siemens home appliance and Bosch home appliance.* Hybris Marketing — campaign automation, campaign activity mgt.CRM:* Social CRM, Consumer Database — Setup unified Consumer Database, combine and cleanish all consumer information via different opt-in channels, provide personalized services for individuals.* Direct Online Booking — Initiated service booking via brand WeChat and brand website* Online Consulting and AI service robot — Initiated online customer service via brand WeChat and brand website* Product QR Code — Print an unique QR code on every corporate home appliances, consumer can register their products, booking services, get digital manual etc after scan the QR Code. Social Media:* Social Listening — Social media monitoring for PR and customer serviceB2B Product LineB2B CRM:* SAP C4C — SAP Cloud for Sales, China is the pilot country for the new CRM solutionB2B Portal:* Small dealers can enquire product information(storage, price) and order information directly via B2B portal.* EDI connection with corporate key account(Suning, JD.COM, GOME)to enhance business efficiency. -
Supervisor/ConsultantHewlett-Packard Nov 2010 - May 2014Shanghai City, ChinaShanghai Stock Exchange (SSE) project consultant* Consultant for HP OpenVMS OS which SSE adapted as their core trading system platformHP private cloud solution (Pulsar) China team leader* As a global project, tens of teams from US, China, Brazil, India worked together to deliver the product.* Pulsar is base on Openstack, allow customer to setup a corporate private cloud conveniently on HP hardware solution (Cx000 blade servers, 3Par storage system, FlexFabric network system) -
Pre-Research For Cloud ComputingZte Enterprise Mar 2010 - Oct 2010南京Cloud computing, cloud storage pre-research with Tsinghua University,Huazhong University of Science and Technology etc. Priority projects highly supported by Chinese government.* Tsinghua: Object Storage API based on Amazon S3. * HUST: Optimization over RAID5* References and open communities: GFS,BigTable,MapReduce,Amazon S3,Amazon Web Service,Hadoop,Cloudrea -
Senior Software EngineerHewlett-Packard Jun 2006 - Nov 2009ShanghaiThe Java virtual machine (JVM) development and maintenance on HP Tru64 Unix and HP OpenVMS platform. -
Team SupervisorAccusys Storage Ltd. (Taiwan) Jul 2003 - Apr 2006Nanjing City, ChinaLead the project team to develop and deliver NAS storage productPre-research of Linux filesystem (ext3, XFS)
Yifan Li Education Details
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Computer Science And Technology
Frequently Asked Questions about Yifan Li
What company does Yifan Li work for?
Yifan Li works for 南京亚软信息技术有限公司
What is Yifan Li's role at the current company?
Yifan Li's current role is 联合创始人.
What schools did Yifan Li attend?
Yifan Li attended Nanjing Hohai University.
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Yifan Li
Quantitative Modeling And Analytics | Senior Associate At Pwc Mainland China And Hong Kong | Ifrs9 | Valuation | Risk ManagementChaoyang District1gmail.com
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