🌟Production assistant, S-level project (珠帘玉幕) of Youku platform, 2024· Pre-production stage: Assist in partner negotiation, budget planning, follow up internal financial and legal contract process· During production: Budget tracking (overruns/savings), identify and report concerns to director/producer· Script: Assist the fine-tuning of tales and screenplays and recommend changes🌟Project Evaluation·Provide market trends, feasibility and optimization plan; script adaptation… Show more 🌟Production assistant, S-level project (珠帘玉幕) of Youku platform, 2024· Pre-production stage: Assist in partner negotiation, budget planning, follow up internal financial and legal contract process· During production: Budget tracking (overruns/savings), identify and report concerns to director/producer· Script: Assist the fine-tuning of tales and screenplays and recommend changes🌟Project Evaluation·Provide market trends, feasibility and optimization plan; script adaptation review for S-level project(流水迢迢) of Tencent, 2023 Show less

🌟Brand Avène, E-Commerce trade marketing (Tmall/TikTok/JD/Crossborder, 1B GMV)· Purchasing forecast: Adjust supply chain 12M+ FCST based on sales target/inventory turnover/store & KOL performance· Promotion & price: Generate channel promotion plan and ensure price stability of all channel· Data analysis: channel market share/traffic analysis data monthly report🌟Brand Avène, VIP.com channel operation (40M GMV): · Distributor management: weekly review of… Show more 🌟Brand Avène, E-Commerce trade marketing (Tmall/TikTok/JD/Crossborder, 1B GMV)· Purchasing forecast: Adjust supply chain 12M+ FCST based on sales target/inventory turnover/store & KOL performance· Promotion & price: Generate channel promotion plan and ensure price stability of all channel· Data analysis: channel market share/traffic analysis data monthly report🌟Brand Avène, VIP.com channel operation (40M GMV): · Distributor management: weekly review of sales/traffic/consumer data, distributor gross profit and cost· Sell in & sell out: Monthly sell in orders based on inventory/product planning/PPP fees Show less

🌟Rotation III: Omni-channel Sales & Operation (22 Mar - 22 Sept, 6 mos)· Reporting: Generate commercial sales BI report, assist in SLOB/OOS SKU action plan with supply chain· Price Tracing: Monitor key SKU price momentum of Avène/RF/Klorene for pricing policy optimization🌟Rotation II: Brand Avène, Offline trade marketing (21 Nov - 22 Mar, 4 mos)· WeChat Mall Channel operation (6M GMV): Optimized store livestreaming and private domain program· Adjust FG/GWP/kit quota of 20… Show more 🌟Rotation III: Omni-channel Sales & Operation (22 Mar - 22 Sept, 6 mos)· Reporting: Generate commercial sales BI report, assist in SLOB/OOS SKU action plan with supply chain· Price Tracing: Monitor key SKU price momentum of Avène/RF/Klorene for pricing policy optimization🌟Rotation II: Brand Avène, Offline trade marketing (21 Nov - 22 Mar, 4 mos)· WeChat Mall Channel operation (6M GMV): Optimized store livestreaming and private domain program· Adjust FG/GWP/kit quota of 20 LBS stores 6 regions, achieved continuous growth per door for 4 months 🌟Rotation I: Brand Avène, E-Commerce trade marketing (21 Feb - Nov, 9 mos)· Offer plan: Lead TikTok first SBD promotion plan (27M GMV), review and adjust store/KOL/kit/ slow moving SKU offer· Content support: Collaborate with medical team for doctor live-streaming, review inside media content Show less

‣ Performance analysis: Constructed monthly analytical reports using Nielsen sell-out data / Kantar Consumer panel to assess and diagnose CCEP brand, competitors & SD category performance, monitored the contribution of retail banners & OOH customers, analyzed driving levers‣ Project research: Supported brand/channel research projects (e.g. promo, renovation, down-sizing etc.)‣ Market insight: Produced reports of Covid-19 influences on FR FMCG market and identified business opportunities

‣ Strategic analysis project: Constructed and tested 3 modules (category optimization/product mix/promo) of the analytical tool developed for the top-tier retailer Intermarché, collaboratively with 1 other consultant‣ Data management: Normalized customer FMCG products based on consumerization using Excel‣ Market insight: Conducted market researches on bio-products/Drive in France in forms of infographie

· Project Management Assistance (Assisted with external juristic and audit parterners communication and internal cooperation with financial anlysts and other supporting sectors ) · Project pre-screening desk research and ongoing projects database management · Assisted project manager mainly on merger&acquisition issues of three decentralized solar PV and wind power plants in Inner Mongolia and Yunnan provinces in China

· The modeling of the action of natural antioxidants in a mimetic oxidative system of a food oil. · Experimental work: kinetic monitoring of hydro-peroxides and alphatocopherol by HPLC and spectrofluometer.