Yifan Zhu Email and Phone Number

Xiaohongshu, also known as Little Red Book, is a popular Chinese social e-commerce platform that combines user-generated content with product discovery and recommendations.• I independently manage my Xiaohongshu account and monetize it through activities such as sharing shopping experiences and collaborating with brands as an influencer. I have had the privilege of being invited by Boucheron for partnerships. • I have experience in marketing and selling products on Xiaohongshu, having successfully managed the promotion and sales of luggage for a Chinese company. You can view the account and results of my efforts here: https://www.xiaohongshu.com/user/profile/5ee9becf000000000101f932?xhsshare=CopyLink.

WKY OFFICE, a leading Toronto-based company, specializes in visa, immigration, and residential leasing services, providing personalized solutions and expert guidance.• Directed end-to-end execution of marketing campaigns, seamlessly integrating design and content strategy to enhance brand visibility and engagement, and resulted in a 17% surge in client conversion rates since joining.• Crafted persuasive social media content on LinkedIn, Wechat and Redbook to effectively communicate value propositions and engage with target audiences.• Addressed client inquiries with a solutions-oriented approach, ensuring their needs were met promptly and professionally.

• Conducted data-driven analysis of social media ad campaigns, optimizing for cost-effectiveness and ROI.• Authored impactful Twitter advertisements, contributing to engaging content for effective brand promotion.

·Assisted professor in transferring test questions from PDF to Excel format.·Ensured accurate and efficient copying and pasting of test questions.·Demonstrated proficiency in using Excel for data organization and manipulation.·Marked papers and provided timely feedback to students.·Maintained effective communication with the professor to ensure smooth workflow.

Marketing Experience: Played an integral role in the coordination and execution of conferences, including managing invitations and engaging with diverse communities for enhanced outreach and participation.

JNC Summer Study Abroad Platform, China's largest study-abroad platform, connects global post-secondary institutions, providing diverse academic programs and career development opportunities.• Liaised with professors to streamline course logistics, and facilitated weekly review sessions.• Evaluated student submissions, offering constructive feedback, and contributed to database management using Excel.• Recognized with the Outstanding Internship Award for dedication and contributions.

Baijin Hanjue Hotel, a prestigious 5-star establishment in China, is renowned for hosting leaders and exemplifying luxury.• Assisted in the creation of compelling content, including blog posts, infographics, and videos, to enhance brand awareness and thought leadership within the industry.• Collaborated with the design team to create visually appealing and cohesive marketing materials, maintaining brand consistency across various platforms.