Yifeng Wu Email & Phone Number

Wechat:15002187302

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  Digital Marketing Specialist Ii

  赛默飞世尔科技

  Jun 2020 - Present - 中国 上海市

  1.Campaign design and IM execution on local marketplace(CASmart & RJmart):Key results: Y2022 Rev 3.9M $(YOY GR:+10.15%);New customer 1371(YOY GR:+20%);Order qty 7885(YOY GR:+2.71%)• Design different types of campaign to increase rev, enhance customer interaction and branding.• IM execution: by using internal and external channels to promote campaign msg, including SMS, Social, Marketplace paid ads, Wechat group, call center and so on.• Customer understanding: through questionnaire survey to obtain customer voice to increase CX and guide business planning.2. Drive traffic and increase exposure:Key results: Y2022 Total PV 17.5w,UV 6w: Monthly PV +73%(YOY),UV +88%(YOY)• Drive traffic by optimizing product search rankings and e-store searches, and developing and executing paid ads strategies.• Use the insights gained from data to continuously optimize paid ads strategies to reduce costs3.Biz dashboard set up: collaborate with internal and external data teams to establish business dashboard.4.Gift center management:• Official website gift center operation and gift complaints response, based on the complaints, propose campaign and gift center optimization plan to increase CX and reduce workload.• Participating marketplace gift center set up and test.5.Project management:Participating company level project. As sub-project leader (store image project), by cross functional collaboration, successfully fished the Flagship store's image planning & preparation &deployment.

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  上海师范大学

  会展经济与管理