Kash Chen Email & Phone Number

Taipei, Tw

台灣

- Look for opportunities to scale business through package services, products, and new ways of co-creation across partners or brand agencies. business target number will be set after discussion.- Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions- Defining goals for technology and frameworks including reference architectures and implementations for martech/adtech solutions * Identify gaps in the project and spot opportunities to create better values. * Mapping marketing and business strategies into architecture and technology strategy- Act as business coach, arrange and sponsor appropriate assignments and experiences to help people realize their potential and support their long-term aspirations.

Key Result Areas: - To provide the integrated, full funnel media service which includes insight, content/ entertainment, new Web3 technology, MarTech and e-commerce. - Coupled with the operation mode of agile marketing, introduce the agile methodology and working framework and create a client centric team with diversified members, media, social, data analysis, etc. and can quickly resonate the change of the world and achieve better business performance.- Key Clients include KFC, Werner Brothers, Bausch + Lomb, Active Blizzard, Coach and so on.

Taiwan

Key Result Areas: - Successfully led account service winning team Digital Singularity Award 2018 - Programmatic Advertising (Key account : Lenovo Taiwan)- Successfully identified trendsetter and industry-first ideas by researching ad industry and related events, publications, and announcements; track individual contributors and their accomplishment. - Screened and evaluated potential business deals by analyzing market strategies, deal requirements, potential and financials. - Expertly evaluated options, resolved internal priorities, recommended equity investments. - Successfully led managed service business operations and marketing service on programmatic Ad trading and optimization platform service for overseas markets, including TW, JP, MY and TH. - Successfully led Taiwan start-up media agency (adHub, the official Facebook ad re-seller agency) from concept to achieved 100% growth in just 2 years. - Strategically led and managed a team of 13 members provide performance marketing service using programmatic media. Clients included Lenovo, Philip, Taobao, Eva Air. - As the account director, I helped Lenovo Taiwan E-Commerce achieve 171% revenue growth in 2017 and get Lenovo APAC Excellence Winner award and Black Friday Best Seller award. - Provided leadership to client facing sales team and media operations team to maximize the revenue and ensure smooth business operations.

Taiwan

Key Result Areas: - Strategically led new product development on programmatic ads trading and optimization platform. - Identified new business opportunities for RTB-Based ads platform in Taiwan markets. - Responsible for business development on Sociomantics DSP AD service product with Taiwan advertising agencies on performance-based clients including EC, Education, Banking, Airline, and Travel. - Managing the Demand-Side Platform (DSP) product line life cycle of Online Advertising Network from Strategic planning to tactical activities. - Successfully developed the product strategy on Demand Side Platform, Supply Side Platform, and 3rd Party Search/Social performance platform. - Introduced display RTB retargeting AD product – Adnalyst Audience Retargeting Solution in May, 2014 - Played a key role in making Adnalyst the Exclusive Agency of DSP platform, Sociomantic in March, 2015. - The DSP/Social Platforms cooperated with Merchenta, DoubleCLick Bid Manager, Sociomantic Labs, MicroAD, PocketMath, SiteScout, TenMax, and Kenshoo.

Taiwan

Key Result Areas: - Managed the entire product line lifecycle of Online Advertising Network from strategic planning to tactical activities. - Designed and set yearly actionable product development plan and project execution. - Drove a solution set across development teams (primarily Development/Engineering, and Marketing Communication) through market requirements, product contract, and positioning. - Recruited, trained and developed a 4-member R&D team for system maintenance and new feature development.- Analyzed and evaluated potential partner relationships for the products: Krux – Data Management Platform and Oxygen Intelligence – User Behavior analyzing; successfully conducted third party co-operation for product development – CloudDeep – User Behavior analyzing, and Qyoung – Product List Advertising. - Specified market requirements for current and future products by conducting market research supported by on-going visits to customer and non-customers. - Implemented Re-targeting and Behavior targeting product and successfully rolled-out in October 2013.

Taiwan

Key Result Areas:  Expertly conducted Mio branding online CRM IT system planning and integrated global Mio member database.  Undertook Online Mio branding management and integrated worldwide Mio Web IT system.  Devised and executed search engine marketing strategy; established Mio Software e-commerce website for APAC region.  Analyze website/campaign effectiveness and provide the improvement strategy; established Mio Software E-commerce website. Successfully integrated member system integration between EU and TW HQ and Established member database data mining.  Revamped Mio Global branding website; implemented Search Engine Optimization on Mio global websites.  Rolled-in Web analytics process; provided the website/online-marketing event analytics report and improvement proposal.

New OEM product development – LCD monitors, DVR and camera in world wide market.Introduce latest QA process into vendor systems.New supplier survey, authorization and audition.

Executive Master Of Science, Engineering/Industrial Management

Master'S Degree, Computer Engineering

Research Assistant

Bachelor'S Degree, Computer Engineering

Activities and Societies: TSATeaching Assistant