Yiğit Aytan Email & Phone Number

Istanbul, Turkey

Istanbul, Türkiye

Providing dedicated and on-going support for the NB and EB clients.Leveraging Criteo's Web & App solutions to drive growth for the clients.Working with clients from various verticals; Travel, Banking, Ecomm, etc.Forecasting and monitoring the revenue targets on quarterly basis.Acting as a consultant and build strategies to upsell Criteo solutions to the dedicated BoB.Analyzing advertising campaign metrics (Revenue, ROI, Ecpm, CPV…).Creating a roadmap for new businesses to achieve their goals using Criteo solutions.Working with creative, technical and analytics teams in collaboration. Providing trainings and workshops to increase awareness about the solutions.Acting as a consultant and build strategies to upsell Criteo solutions. Analyzing advertising campaign metrics (Revenue, ROI, Ecpm, CPV…).

İstanbul, Türkiye

Maintaining the partnerships with the agencies serving in TR Market.Working with creative, technical and analytics teams in collaboration.Planning, forecasting and negotiating yearly budgets.Managing the day-to-day relationships with a portfolio of our agency partners.Acting as a consultant and build strategies to upsell Criteo solutions to each agency.Analyzing advertising campaign metrics (Revenue, ROI, Ecpm, CPV…).Creating a roadmap for new businesses to achieve their goals using Criteo solutions.

Istanbul, Turkey

E2E Management of the category starting from defining and implementing the strategy.Arranging the team in coordination with the given KPIs and contributing to growth.Providing weekly, monthly and quarterly reports to measure outcomes.Conduct analysis for potential partners considering the business outcomes.Reporting the risks and challenges periodically and providing solutions.Working aligned with global teams to learn more about the product development.

Istanbul, Turkey

Supported Google Ads users by building digital strategies.Responded to new advertisers inquiries about Google Ads via chat/phone.Reached new advertisers via phone/chat to support them as a product specialist.Performed initial client's need assessment and analysis to lead new advertisers.Worked within monthly and quarterly revenue targets created from ad sales.Received regularly planned sales and product trainings led by Google.

London, United Kingdom

Conducted data research on Turkish social media user to find out the characteristic of the market.Created a report on the findings in order to increase the knowledge and credibility of the team.Generated a database of marketing contacts within Health & Beauty and Automotive sectors.Produced extensive background research for an on-going project in the entertainment industry.Attended weekly company meetings to understand all aspects of the business.

Master Of Science (Msc)

Bachelor Of Business Administration (B.B.A.)