Yihan Zhang

Yihan Zhang Email and Phone Number

Digital Communication Grad Student at Johns Hopkins University @ HackerFit
Yihan Zhang's Location
San Diego, California, United States, United States
About Yihan Zhang

Dolores is pursuing a master's degree in Digital Communication at Johns Hopkins University. She completed her bachelor’s degree in New Media and Communication Technology at The Ohio State University, with a minor in fashion and retail studies. Dolores strove for a traditional media work opportunity at Hefei Broadcast Television Station in 2019, where she served as a Content Creation + Live Broadcasting Intern. She focused on visual storytelling for diverse topics (i.e., conducting “up-close interviews” with young musicians, artists, gallery curators, and art teachers who are also entrepreneurs). Dolores created question lists used for interviews and prepared pre-production notes. Moreover, her experience working with traditional television media facilitated her to collaborate with a professional production crew, gaining familiarity with TV production (i.e., camera operating, lighting, sound recording and mixing, as well as assembling video-audio-graphic materials into a ready-to-air program, etc.) In 2021, Dolores secured a summer internship at Yu Ins and Fin Svcs Inc. After four months, she transitioned from intern to media & marketing specialist. Her role involved providing strategic communication and creating creative marketing campaigns for this State Farm Insurance Agent. She was primarily responsible for managing the company’s social media accounts and expanding its online presence by attracting new friends or followers. Additionally, she conducted data analysis to evaluate the effectiveness of communications on various social media platforms and served as a liaison between the company and Chinese student organizations at local universities. Dolores enjoyed producing short video programs and reporting for a video column at WeYoung Media, a media studio based in Columbus, Ohio. As a content creator, she planned and designed themes for each program, organized production details including scripts, stories, shooting, post-production, and analyzed data obtained from social media platforms to improve content engagement. The experiences mentioned above have sparked Dolores's deep interest in combining traditional mass communication, strategic communication, and social media marketing using Internet technology. Her short-term career goal upon graduation is to join a company where she can engage in Digital Marketing, Social Media Research, Public Relations Campaigns in digital scenarios, Branding, and Advertising. Email: zhang129129@gmail.com

Yihan Zhang's Current Company Details
HackerFit

Hackerfit

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Digital Communication Grad Student at Johns Hopkins University
Yihan Zhang Work Experience Details
  • Hackerfit
    Digital Marketing Specialist
    Hackerfit Aug 2024 - Present
    San Diego, California, United States
    - Managed 3 social media accounts on RED (Xiaohongshu), driving engagement with 400+ new followers in one month through comments and direct messages, resulting in 3 new clients booking detailed fitness consultations- Generated 4 story posts highlighting clients' body transformations, resulting in 2K+ views on RED- Conceptualized and produced 3 educational and entertaining short videos aligned with marketing objectives, published across Instagram, TikTok, and RED, achieving 2K+ likes and 100+ shares- Analyzed key metrics and campaign performance data to optimize marketing strategies, improving conversion rates and overall engagement
  • Work Owls
    Digital Marketing Intern
    Work Owls Jun 2024 - Present
    San Diego, California, United States
    - Built strong relationships with potential influencers and industry experts, securing connections with potential interview candidates- Conceived interview outlines, conducted recordings, and edited one-on-one interview videos using DaVinci Resolve and CapCut, which were posted on TikTok and RED, accumulating 10K+ views and increasing engagement rates
  • Yu Ins And Fin Svcs, Inc
    Social Media Marketing Specialist
    Yu Ins And Fin Svcs, Inc Aug 2021 - May 2022
    Columbus, Ohio, United States
    - Applied strategic and creative thinking to develop social media marketing promotions- Created and managed engaging content using Photoshop across various social media platforms (WeChat, RED)- Conducted analysis and evaluation of the effectiveness of social media communications and campaigns, utilizing metrics and insights to optimize strategies and improve performance - Acted as a liaison between the agency and student organizations at local universities to enhance brand awareness and engagement through 3 holiday events and online campaigns every semester
  • Fashion Production Association
    Member Of Service Learning Committee
    Fashion Production Association Aug 2021 - May 2022
    Columbus, Ohio, United States
    - Organized service learning activities for the FPA- Promoted the FPA;- Assisted in improving event planning
  • Weyoung Media
    Planning Director And New Media Operation
    Weyoung Media Mar 2021 - May 2022
    Columbus, Ohio, United States
    - Planned new programs on the topic of international students;- Conducted interviews and collected appealing stories and photos; - Edited articles and wrote manuscripts for video programs;- Managed social media accounts (RED, TikTok)
  • Chinese Students And Scholars Society At Osu
    Member Of Sponsorship Committee
    Chinese Students And Scholars Society At Osu Sep 2020 - May 2022
    Columbus, Ohio, United States
    - Negotiated with local restaurants, markets, and companies for cooperation;- Planned and organized events to interact with students;- Edited promotional content for the sponsorship department;- Assisted the department in recruiting new members
  • Culinary Association At Osu
    Human Resources Department
    Culinary Association At Osu Sep 2019 - May 2022
    Columbus, Ohio, United States
    - Organized member engagement activities;- Recruited new members for the association;- Assisted the event planning department in organizing events
  • Echo Chinese Student Organization Osu
    Member Of Public Relations And Human Resources Department
    Echo Chinese Student Organization Osu Jan 2019 - May 2022
    Columbus, Ohio, United States
    - Assisted the organization to recruit new members;- Assisted in organizing events;- Organized member engagement activities;- Negotiated with other local organizations for cooperation
  • The Ohio State University
    Student Assistant
    The Ohio State University Jan 2019 - Sep 2019
    United States
    - Engaged in active communication with customers to understand their dietary preferences, restrictions, and allergy concerns, ensuring personalized dining experiences;- Collaborated with colleagues to deliver satisfactory customer service and maintain an efficient workflow;- Responded promptly in person to customer feedback and addressed concerns effectively;- Participated in team meetings and trainings to enhance product knowledge, improve customer service skills, and maintain a harmonious work environment
  • Hefei Broadcast Television Station
    Reporter Intern
    Hefei Broadcast Television Station May 2019 - Jul 2019
    Anhui, China
    - Created imagery to coordinate with news by capturing photos;- Conducted 6 interviews with local celebrities and uncovered their entrepreneurial success stories;- Crafted 2 complete manuscripts for television programs featuring stories about local entrepreneurs;- Collaborated with media executives to conceptualize and polish engaging storylines that resonated with the audience

Yihan Zhang Education Details

Frequently Asked Questions about Yihan Zhang

What company does Yihan Zhang work for?

Yihan Zhang works for Hackerfit

What is Yihan Zhang's role at the current company?

Yihan Zhang's current role is Digital Communication Grad Student at Johns Hopkins University.

What schools did Yihan Zhang attend?

Yihan Zhang attended The Johns Hopkins University, The Ohio State University.

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