Yi Hng Tan Email & Phone Number

Singapore

Singapore

Singapore

Singapore

The market planning team oversees the strategic formulation and evolution of Singapore's visitor source market portfolio and source market diversification roadmap in tandem with STB's tourism ambition.This role is concurrent with work in Special Projects for tourism recovery post-pandemic.· Facilitated technical and business development in a Scrum setting for over the span of 2 years, as the Project Owner of the SingapoRewards programme, an incentive programme with 10+ million SGD in budget, offering travellers a free experience during their trip to Singapore.· Recommends future strategy, priorities and resourcing (both financial and manpower) of STB's global footprint through qualitative and quantitative analysis (via R, python), with the goal of ensuring agility, stability and growth of our tourism ambition, via regular strategic analysis of competitor movements.· Leads ad-hoc thought pieces on exploratory market strategies or consumer segmentation arising from market forces from time-to-time (e.g. market resilience, twinning, long stayers, digital nomads)· Review and monitor strategic tourism-related risks with respect to Singapore's status as a leading regional air hub, and represent STB's interest amongst key public agencies in strengthening our hub status through aviation policies, demand generation activities and twinning strategies.· Monitor risks and lead contingency planning for STB through maintenance of risk registers, so as to hedge against global downturns and competitors' tourism measures.

Singapore

Singapore

Singapore

Singapore

Award winning short film director, choreographer, on-screen talent, and editor with official selections in:Lisbon (InShadow 2023 - Best International Film, Best Cinematography; Barreiro Festival de Dança 2024)Viseu (Shadow in Motion @ Lugar Futuro Festival 2024)Philadelphia (Opine Dance Film Festival 2024 - Audience Choice Award)Braga (Braga International Video Dance Festival 2024)London (Frame Rush 2023)Prague (Dance Film Festival Prague 2023)Singapore (MOV:MENT 2022 as part of Singapore Art Week 2023).· Screenwriter in film and stage projects involving semi-professional production teams of up to 25 people.· Paid stage experience performing as BTS' Backup Dancer in their Singapore Tour 2019.· Paid instructor experience in professional studios (Converge Studios, Recognize Studios and Distinct Creative Arts) and various dance teams at the tertiary level (NUS, NTU, etc.)· Lead Creative Director, Video Producer and Head Choreographer for dance concert involving 200 dancers and servicing 2,000+ audience members.

Singapore

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.

Singapore

Department aimed to improve workflow capabilities of STB through both methodologies and technologies. Stemmed from lean and agile methodologies. Design and deployed an onboarding workflow dashboard for the entire organisation to use. Helps entire HR Team to manage dependencies with other departments and saves 30% in email automation and manual checking Facilitated multiple Design Thinking Workshops internally and externally with both staff and tourism stakeholders (e.g. LISHA, Singapore MICE Stakeholders, T Galleria by DFS) respectively. To help ideate revenue generation solutions as well as need recognition capabilities. Worked on improving flow of expense claim request by conducting a process review and resolving pain points with the current system through a phone application for STB officers.

Singapore

Tech Startup, drives customer engagement and loyalty solutions for major financial services and travel brands. Used knowledge of SQL to create user-friendly interface for all employees unfamiliar with SQL. Analysed and prepared G.A. reports on impact of partner communications for both partners and Kaligo. Created various integration of analytics mediums such as Data Studio, G.A. and SQL databases.

Singapore

Start-up providing trainers for entrepreneurial education and youth development Pitched company to schools, 25% conversion rate of Marketing Qualified Leads to Sales Qualified Leads. Identified problem of weak human aspect of trainers on an online platform. Ideated, filmed, edited and published video interviews of our trainers onto YouTube and Facebook to humanise the trainers. Managed FB ads for Reactor Entrecamp, a private educational camp, and conducted AB testing. Filmed on-site Facebook live streams of Reactor events and camps to provide direct information to interested parties as to what Reactor does.

Singapore

Southeast Asia’s Leading Contemporary Art Space  Managed the day-to-day schedules and well-being of 30+ part-time and full-time staff to serve 125,000 visitors in the gallery monthly. Observed that there was a lack of human interaction between gallery staff and visitors besides the docent tours. Thus, began pre-planning of staff to galleries according to knowledge of artworks residing in gallery.

Bachelor'S Degree, Business Administration

CAP: 4.73 / 5.00 (First Class)  University Scholars Programme (USP) Honour Roll for Year 2 Semester 1 AY2017/2018  Dean’s List for Year.

Minor, Business Analytics

 Active member of the Business Analytics Society, which runs projects to improve the school’s ecosystem.  Built a program to help.