• Creative content formulation- In charge of PINOR WeChat official account content development and creation, topics ranging from Sake taste & culture, brewery exploration, marketing PR to social hot spot; published total 240+ original articles, with number of subscribers increased ~15% during one year- Cooperated with high-end lifestyle magazine Luxe for topic selection, article writing and visual design, etc., and published 9 original articles so far- Actively participated in China-Japan cultural event, and published 2 original articles (2000+ views) with Sake and Food Pairing topic for the Japan Food Product Overseas Promotion Center - Facilitated marketing campaign with content formulation; supported pop-up campaigns with visual design, PR articles and BD proposals, etc.• Offline branding event- Deeply involved in offline exhibition planning & organization: developed detailed event planning as internal guidance (incl. staffing, wine listing, social media buzz, etc.), and kept close touch with exhibition host for alignment on a timely manner; managed various external vendors (design, logistics, etc.) to ensure the quality of deliverables, and invited & communicated with relevant suppliers for the exhibition; Provided on-site support and coordinated with internal & external stakeholders- Case#: Led the event planning and on-site support for PINORA to co-work with Suzhou Xiangcheng Government to plan & organize Suzhou China-Japan Salon event; Invited 6 relevant suppliers from food & beverage industry for the event in 4 weeks, and finally facilitated total transaction value around ~100k RMB• eCommerce retail operation- Established PINOR’s eCommerce business respectively in Youzan and JD from scratch; Deeply involved in day-to-day store operation (registration, store set-up, content development, portfolio selection and marketing planning, etc.); managed total 100+ SKUs and achieved ~15% MoM growth performance

• Social media engagement- Participated in social media platform (WeChat, Weibo and Instagram) day-to-day operation for both SparklingPlus and The Champagne Region Tourism Bureau- Deeply involved in content creation and contributed to the accomplishment of total 20+ articles in terms of topic selection, material collection and copywriting, topics ranging from art theory to the Champagne House & Cellar visiting experience• Marketing campaign planning- Supported the 1st China Best Champagne List Awards review section in Reims, including candidate grouping, award design, overseas livestreaming and buzz creation in social media- Deeply involved in the 1st 100% Champagne exhibition project in Shanghai, and in charge of Champagne Houses profiling, VIP guest reception, on-site set-up, process coordination, and service offering, etc., with total 700+ participants visited and 11 theme activities landed during only 3 days

- Wrote the business plan of a new digital platform: identifying targeted customers (game developers), building value propositions (testing, advertising, pre-launch, and crowdfunding)- Analyzed the market and competitors and conducted interviews with potential customers- Prepared the White Paper - Southeast Asian Game Industry: Searching and developing a state-of-play around gaming industries, including regulations, markets, key players, customers, etc.- Searched on the event Video / Mobile Games (50 in the past) to design the agenda of the two- day summit in Malaysia

- Participated in organizing 1st IMGA in three regions (China, Southeast Asia, and Middle East & South Africa) and 13th IMGA Global, including Call for Entries, 2 Judging sessions and Ceremony Party - Benchmarked on Mobile Games / Video competitions - Established contacts with local authorities and partners and select jury members - Assured project progress by hosting weekly remote meetings - Designed and prepared the contents for websites, social media and Newsletter - Analyzed the effectiveness of external communication (Twitter and Facebook) through Google Analytics and optimized them via SEO / SEM; Used MailChimp to manage email contacts - Prepared and translated the website and other documents from English/French to Chinese

• Participated in editing the book Chine and translated 3 chapters for this book to French (Chine: a book introduces the fundamental conditions of China from politics, economy and culture)• Captioned for 100 illustrations (for the same book Chine)• Verified the details and executed the first round correction for the whole book