Marketing. You know your business needs it, but where to start and how to maximize bottom-line results with a budget? Or have you started but now find you are generating less ROI with your increased marketing spend?I am an award-winning Chief Marketing Officer who brings products and services to life. An expert in creating meaningful and impactful customer experiences and journeys to support branding, acquisition, engagement and retention/win-back. I also have a strong interest and background in ESG (environmental, social, and governance) issues. I am passionate about building the future of work within the care ecosystem and have spoken at various industry events on topics such as women's leadership, work-life balance, and life stage planning. I support B2C and B2B companies with:- Branding & Communication- Business Commercialization- Marketing Strategy- Customer Segmentation- Product Development- Go-To-Market- Growth- Marketing Team OrganizationIn my career, I’ve helped businesses:- Develop new products that opened new market segments- Change sales conversations to convert long-term holdout prospects- Identify zero-to-low cost acquisition channels & strategy to build a 4K+ contact database- Create unbeatable email campaigns (90% open rate, 3x spend lift)- Double media coverage in the first six months of engagement📣 "Yi-Hsian demonstrates clear strategic thinking and was able to quickly synthesize the dynamics of my business and apply lessons learned from years of hard-won experience to provide valuable insights and sage advice” – Jon Levinson, Clara (YC S24)“Yi-Hsian is an exceptional and creative executive in GTM strategy and product vision. Her expertise, combined with a remarkable sense of empathy, is truly admirable. What distinguishes her is a unique ability to connect with the product intent, problem space, and vision.” – J. Seo, Founder.📧To connect about Apiari, email me at yihsian@theapiari.com. I am particularly interested in collaborations and partnerships. If you are interested in how chatting about a particular marketing project, startup advice or NED role, reach out to me at yihsian@8by9.com.