Wendy Luo Email & Phone Number

China

Player Coach

Greater New York City Area

Greater New York City Area

• Drafted earnings announcements, releases, and call transcripts and supported the press releases distribution• Prepared pre-IPO documents for clients by analyzing and compiling key metrics in Software as a Service (SaaS) peer companies’ prospectuses and earnings call transcripts• Compiled 13-F, trading reports, short interest reports and valuation tables to measure clients’ financial performance• Conducted research on sell-side analysts’ perceptions and industry trends for clients… Show more • Drafted earnings announcements, releases, and call transcripts and supported the press releases distribution• Prepared pre-IPO documents for clients by analyzing and compiling key metrics in Software as a Service (SaaS) peer companies’ prospectuses and earnings call transcripts• Compiled 13-F, trading reports, short interest reports and valuation tables to measure clients’ financial performance• Conducted research on sell-side analysts’ perceptions and industry trends for clients in Consumer, Pharmaceutical, and Technology, Media and Telecommunications (TMT) industries • Developed conference lists and Power Point slides for clients to better target both sell- and buy-side analysts and investors Show less

Greater New York City Area

• Brainstormed and planned media strategies including pitch angles and media outlet lists according to Verizon's target audience for Verizon's IndyCar 500 sponsorship • Developed various social media strategies across multiple media channels including Twitter, Facebook, Instagram, etc, for the audience, aiming to increase downloads of Verizon's mobile IndyCar App and enhance Verizon's brand perception

Greater New York City Area

KCSA is a leading investor relations (IR) firms headquartered in New York, KCSA assists companies of all market caps in elevating their voice to build shareholder value. • Developed media performance monthly reports to help measure the efficiency of multiple channels to improve clients' brand perceptions • Drafted pitch letters and blog posts • Developed briefing books to provide media training to clients • Created conference lists to identify speaking opportunities and… Show more KCSA is a leading investor relations (IR) firms headquartered in New York, KCSA assists companies of all market caps in elevating their voice to build shareholder value. • Developed media performance monthly reports to help measure the efficiency of multiple channels to improve clients' brand perceptions • Drafted pitch letters and blog posts • Developed briefing books to provide media training to clients • Created conference lists to identify speaking opportunities and interview opportunities• Developed reporter lists and analysts lists to help clients target the most appropriate reporters and increase analyst coverage • Created social media editorial calendar and monitored social media accounts to build and enhance clients' social media presence Show less

Greater New York City Area

• Supported event planning and communication of Office of Secretary General's Envoy on Youth for the 2015 General Assembly, the Sustainable Development Summit, etc. • Coordinated with media to help Envoy and the Office obtain better media exposure and worked with United Nations Media Accreditation and Liaison Unit to organize interviews • Drafted Envoy's talking points and video messages for large events such as Rome youth development programs • Produced media digest for Envoy's… Show more • Supported event planning and communication of Office of Secretary General's Envoy on Youth for the 2015 General Assembly, the Sustainable Development Summit, etc. • Coordinated with media to help Envoy and the Office obtain better media exposure and worked with United Nations Media Accreditation and Liaison Unit to organize interviews • Drafted Envoy's talking points and video messages for large events such as Rome youth development programs • Produced media digest for Envoy's review • Drafted official blog posts and social media posts on Facebook, Twitter, Medium, Instagram, Flickr, YouTube, etc. to engage youth worldwide Show less

Greater New York City Area

• Assisted with pre-production including acquiring production talents and shooting onsite• Produced photo and video materials for websites and social media platforms • Researched technical issues regarding upgrading and troubleshooting on websites and social media platforms• Analyzed data and increased the number of Twitter followers by 20%

Master’S Degree

Activities and Societies: National Investor Relations Institute

International Journalism

Activities and Societies: The 5th Pulitzer Prize Winners Workshop