Yik Jun Lim Email & Phone Number

Petaling Jaya, MY

• Optimized Customer Retention: Increased product adoption rates and drove revenue growth across multiple lines of business by cross-selling products and services to existing users through automated post-purchase journeys.
• Growth Hacking Initiatives: Collaborated with cross-functional teams to identify and capitalize on growth opportunities, efficiently achieving objectives with a growth hacking approach.
• Product Integration: Worked closely with product teams and developers to integrate new tools and troubleshoot app issues, ensuring seamless customer experiences.
• New CRM Channels Integration: Spearheaded the integration of CRM channels such as WhatsApp and in-app nudges. Developed onboarding strategies, oversaw successful POC and rollout phases, and guided the team in adopting.
• Data-Driven Insights: Partnered with data analysts to extract actionable insights from user behavior data, identifying strategic growth opportunities and enhancing customer journeys.
• Advanced Analytics Collaboration: Collaborated with data scientists to refine customer lifecycle models using advanced analytics, improving user recommendations and engagement.

• Multi-Channel Campaign Execution: Successfully launched CRM campaigns across various channels, including email, push notifications, SMS, and in-app channels, utilizing HTML/CSS scripts to enhance engagement and user.
• Targeted Segmentation: Developed highly targeted user segments based on past behavior, driving improved engagement, relevant traffic, and increased conversions through personalized CRM campaigns.
• Automated Customer Journeys: Designed and implemented automated journeys triggered by user actions such as cart abandonment and post-purchase behaviors, optimizing customer retention and lifecycle management.
• Performance Reporting: Built comprehensive dashboards using Looker Studio and BigQuery to track and report on campaign performance, providing actionable insights for continuous improvement.

Malaysia

• Launch paid campaigns across various Ad Networks such as Google, Youtube, Facebook, Instagram, Linkedin, and Bing.
• Manage campaigns for over 50 clients to date with a total budget spend of over RM 3 million.
• Optimize campaigns via keyword research and bid management to deliver maximum returns for the clients.
• Craft ad copies and landing pages that focus on leads generation with sales-driven copywriting.
• Implement tracking of paid campaigns via Google Analytics and Google Tag Manager as well as conversion tracking.
• Generate in-depth reports with the use of Google Data Studio.

• Developed various websites such as blogs, company websites and e-commerce sites by deploying Wordpress as the Content Management System.
• Developed an in-depth knowledge of SEO and the proper ways to perform on-page and off-page optimizations.
• Conducted keyword research with the use of Google Keyword Planner.
• Optimized website speed to reduce the loading time of websites.