Lee Yik Hoe Email and Phone Number

Assigned to a portfolio of Global Strategic Key Brands (Mobile & Tablets): Oppo, Oneplus, Infinix Mobile; and various key accounts: Nothing, Redmagic, and Teclast.Formulate a sound commercial portfolio strategy with assigned key brands; Oppo ranked as No.3 Top Best-Selling Mobile brand in 11.11, 4.4, 5.5, 6.6 mega platform campaigns.Utilize industry insights to develop a strategy that is communicated and delivered through key brands; formulated co-fund subsidy budget plan to drive GMV and traffic to respective brand stores, uplift of 50% vs BAU.Spearhead new launch campaigns for assigned portfolio of brands with onsite and external traffic exposures to maximize GMV generated and item sold; secured Oneplus CE3 Lite model exclusive launch with 3X GMV uplift , 3X Traffic uplift.Curate comprehensive trend knowledge to optimize and guide brands through promotion plan and framework in platform; signed Joint Business Partnership program with global strategic key brands (Oppo & Infinix Mobile) for CY23 to ensure win-win business scenarios

Accelerated business partners' overall sales-related performances in average of 100% target achievement over the years of service.Advocated Lead Management Project as an operational expert which contributed in improvement of lead utilization rate by 67%. Coached 200+ Sales Managers and Sales Advisors nationwide under Lead Management Project.Consulted and coached business partners to achieve financial and operational expectations in inventory management and cost controlling.Led the team in sales analysis, forecast analysis, competitor analysis in monthly management review and planning.Analysed market insight to formulate the best sales strategy for bookings collection and conversion rate.Handpicked by management as organising committee in National Dealer Business Direction Sharing 2021.

Research title: Influence of weld variables and chemical compositions on micro-hardness behavior of E.R.W steel Position: Intern in quality assurance department. Task & responsibilities:To conduct a research to determine the relationship between weld variables and chemical composition on micro-hardness behaviour of Electric Resistance Welding pipe produced in my company. Vickers hardness test and basic grinding and polishing technique were applied on my samples. Then the samples were analyzed by microscope to investigate the microstructure of the samples. Peak hardness obtained was weld zone,and followed by heat affected zone and then metal. This phenomenon can be linked to the structural changes in grain distribution of weld metal during solidification and chances of formation of defect in the various welding conditions. Besides, I've learned about the international industrial standards such as ISO and British Standard European Norm, of metal products and a deep insight knowledge on the metallurgy pipes.