Yikun Yang Email & Phone Number

Denver, Co, Us

Shanghai, Shanghai, Cn

•Builded up analysis metrics to seek beverage & beer category growing opportunity from new product innovation, new consumer segments, new channel and new mechanism•Decoded competitor product portfolio, communication strategy, channel distribution and battle field attack with competitor monitoring by integrating intelligence on media, social, digital commerce, O2O, offline trade investment•Influenced and drove product innovation (craft/fruity beer) with function team to seize market trends, support brand & innovation & creative for consumer-centric product ideation, occasions communication planning, content strategy etc.•Partnered with solution team for 1st party data hub to build one-ID DTC program, participate in data acquisition, tagging & enrichment, consumer segments, engaging mechanism, dynamic content and CLM for ABI loyalty program, create business use case from analytics to accelerate data-driven digital transformation & efficiency

Mountain View, Ca, Us

•Enabled brand marketing & E-commerce team with omni-channel digital performance management, with regular report covering share of voice, digital performance across digital channels, e-commerce market share, offline stronghold•Identified business growth opportunity through building up market intelligence dashboard, monitored industry & category momentum with analysis of driving channel, category, innovation SKU and key players•Monitored consumer touch points shifts through digital eco-system scan, focused closely on latest trend of new retail, big data, socia-commerce with leading brand practice sharing•As project manager, managed research projects from initial proposals to final deliverables through merge of big & small data and quantitative &qualitative research methodoogy (big data mining, social listening, databank, online survey, focus group, panel interview)•Offered customized data solution to clients for consumer understanding & business problems by leveraging multiple data capability (Unicom, ChinaMobie, Alibaba, JD, pubic scrawling data, SDK APP data, online panel)•Clientele include fortune 500 apparel, sports, skincare, media & entertainment companies

London, London, Gb

• Constructing and implementing strategic briefs across social platforms together with Digital Strategy team• Oversee content planning, creation and asset management for clients• Develop and expand digital influencers and media contacts outreach efforts• Campaign cooperation with digital platform partners

London, London, Gb

• Conduct research by using syndicated tools to analyze media spending, customer behavior data and competitive media buying• Drafted and compiled media planning deck with team and proposed strategy to client for pitch• Liaised with media to execute media planning strategy, campaigns and online events• Tracked and analyzed qualitative and quantitative data of online campaigns and delivered reports

Chicago, Illinois, Us

• Professional training in media planning, media buying, market research and others industrial courses given by senior managers• Group case study and presentation

Milan , Milan , It

• Managed purchasing orders of retailing stores, including stock tracking, transferring and forecasting• Assisted with internal and external communications with suppliers, finance team and logistic team

Milan , Milan , It

• Conducted research related to brand equity and reputation among key stakeholders and audiences• Monitored competitive activities including PR events, media coverage and marketing campaigns • Liaised with media on public release, shooting and other PR events

Master'S Degree, Business/Corporate Communications

学士, Fashion Design And Engineering