Yikun Yang Email & Phone Number

Denver, CO, US

Shanghai, Shanghai, CN

• Builded up analysis metrics to seek beverage & beer category growing opportunity from new product innovation, new consumer segments, new channel and new mechanism
• Decoded competitor product portfolio, communication strategy, channel distribution and battle field attack with competitor monitoring by integrating intelligence on media, social, digital commerce, O2O, offline trade.
• Influenced and drove product innovation (craft/fruity beer) with function team to seize market trends, support brand & innovation & creative for consumer-centric product ideation, occasions communication planning.
• Partnered with solution team for 1st party data hub to build one-ID DTC program, participate in data acquisition, tagging & enrichment, consumer segments, engaging mechanism, dynamic content and CLM for ABI loyalty.

Mountain View, CA, US

• Enabled brand marketing & E-commerce team with omni-channel digital performance management, with regular report covering share of voice, digital performance across digital channels, e-commerce market share, offline.
• Identified business growth opportunity through building up market intelligence dashboard, monitored industry & category momentum with analysis of driving channel, category, innovation SKU and key players
• Monitored consumer touch points shifts through digital eco-system scan, focused closely on latest trend of new retail, big data, socia-commerce with leading brand practice sharing
• As project manager, managed research projects from initial proposals to final deliverables through merge of big & small data and quantitative &qualitative research methodoogy (big data mining, social listening.
• Offered customized data solution to clients for consumer understanding & business problems by leveraging multiple data capability (Unicom, ChinaMobie, Alibaba, JD, pubic scrawling data, SDK APP data, online panel)
• Clientele include fortune 500 apparel, sports, skincare, media & entertainment companies

London, London, GB

• Constructing and implementing strategic briefs across social platforms together with Digital Strategy team
• Oversee content planning, creation and asset management for clients
• Develop and expand digital influencers and media contacts outreach efforts
• Campaign cooperation with digital platform partners

London, London, GB

• Conduct research by using syndicated tools to analyze media spending, customer behavior data and competitive media buying
• Drafted and compiled media planning deck with team and proposed strategy to client for pitch
• Liaised with media to execute media planning strategy, campaigns and online events
• Tracked and analyzed qualitative and quantitative data of online campaigns and delivered reports

Chicago, Illinois, US

• Professional training in media planning, media buying, market research and others industrial courses given by senior managers
• Group case study and presentation

Milan, Milan, IT

• Managed purchasing orders of retailing stores, including stock tracking, transferring and forecasting
• Assisted with internal and external communications with suppliers, finance team and logistic team

Milan, Milan, IT

• Conducted research related to brand equity and reputation among key stakeholders and audiences
• Monitored competitive activities including PR events, media coverage and marketing campaigns
• Liaised with media on public release, shooting and other PR events

Master'S Degree, Business/Corporate Communications

学士, Fashion Design And Engineering