Sinera Sales Lab is delivering sales enhancement solutions for companies and sales professionals. As Sinera Sales Lab team we deliberately work on sales process, sales teams and customer related issues which are critical sub-parts of a sales system and structure.Sales consultant, trainer and sales mentor with experience in planning and executing sales growth solutions. A proven sales enabler, customer-centric sales culture transformer and hands-on catalyst who moves easily from vision and strategy to implementation and follow-through. Has experience on B2B sales and real estate with wide coverage of other industries and sales types.Strengths include: Sales strategy development, customer segmentation, customer value proposition design, customer buying process mapping, sales organization design, sales team recruitment and development, carry-over sales analysis, sales channel development, sales process mapping, sales performance measurement, sales audit, lead generation, content marketing, sales competency mapping, sales funnel measurement, sales playbook preparation.

Hipostar is a career development platform that supports job seekers and ambitious professionals with competency training, CV-building, interview simulations, and career coaching services.

Managing 7 products, making strategies and executing marketing plan with a team of 7 brand managersMonitoring competition and production capacity, implementing pricing and profit strategies accordinglyEstablishing value propositions to ensure differentiationDesigning and launching campaigns to maximize synergy between different productsAchievementsRedefined new job descriptions for brand managers, added new areas of responsibilities such as market segmentation, market analysis, competition analysis, composing sales scripts, key accounts reviewDefined current value propositions for each product, started a customer centric research on their expected value propositionsShifted the pricing policy form cost-based to value-based approach, from product profitability to customer profitabilityLaunched campaingns and social responsibility projects with TEB KobiKulüp, OKI printers, TEMA and KALDER

Sales (2008 till 2010)Umur Basim ve Kirtasiye A.S. (printing)ResponsibilitiesRestructuring all sales processes, reorganizing whole sales organizationDeveloping new sales incentives, performance criteria and compensation packagesControlling balance receivables and following up bad debtBeing responsible for110 sales and marketing staff including 4 regional teams assigning sales quotas, managing and controlling daily sales activities, educating sales teamResponsible for 18.000 business to business accountsAchievementsEffective economic crisis management: No decrease in sales revenue, inreased profit margin by %30, sales force downsizing by 35%, successfully decreasing 40 days of average collection due dates

Planning, organizing and initiating all sales activities including pricing, logisticsSearching the new business opportunities, develop new customers and make risk assessmentsManaging key accounts, anticipating, analysing problems and developing solutions for customersNegotiating with suppliers for special discounts, continuously revising product portfolioAchievementsReached a steady annual growth rate of 25% for 5 consecutive years and uplifted gross margin by 75% in 5 years

ResponsibilitiesBeing a member of re-organization team established the whole organizational model including department operating procedures and consolidation of these in manuals.Developed new ecologically-sound products and services, studied their feasibility and launched their start-up projects.Researched and developed conceptual work and management models of three theme parks. Coordinated realization by bridging international consultant groups and construction teams.AchievementsPrepared operating manuals, pricing strategies and recruited operating staff for 25 food and beverage and small recretional unitsInitiated start-ups for ecological supermarkets, ecological agriculture (100 hectars) and dairy goods production