Yi-Li Chen
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Yi-Li Chen Email & Phone Number

Product Manager at Appier
Location: Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China 8 work roles 1 school
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Current company
Role
Product Manager
Location
Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China
Company size

Who is Yi-Li Chen? Overview

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Quick answer

Yi-Li Chen is listed as Product Manager at Appier, a company with 852 employees, based in Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Yi-Li Chen.

Yi-Li Chen previously worked as Campaign Management Lead of US/EMEA/SEA at Appier and Senior Campaign Analyst at Appier. Yi-Li Chen holds Bachelor'S Degree, Public Administration And Policy from 國立臺北大學National Taipei University.

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Email format at Appier

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Appier

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Profile bio

About Yi-Li Chen

Yi-Li Chen is a Product Manager at Appier. They possess expertise in digital marketing, marketing, social media, korean, google analytics.

Listed skills include Digital Marketing, Marketing, Social Media, Korean, and 1 others.

Current workplace

Yi-Li Chen's current company

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Appier
Appier
Product Manager
Taiwan
Website
Employees
852
AeroLeads page
8 roles

Yi-Li Chen work experience

A career timeline built from the work history available for this profile.

Product Manager

Taiwan

Campaign Management Lead Of Us/Emea/Sea

Current

台灣 臺北市

Feb 2022 - Present

Senior Campaign Analyst

台灣 臺北市

Sep 2021 - Feb 2022

Campaign Analyst

Taipei

Sep 2020 - Aug 2021

Marketing Deputy Section Manager

Xuhui District, Shanghai, China

  • Marketing Strategy Planning
  • Planned quarterly marketing plans including online & offline campaigns, collaborations with brands, full scope media plans and budget allocation. Successfully boosted the sales by 40% and the mall traffic by 25% YoY.
  • New Flagship Store Launch: Planned and collaborated with brands (PlayStation, Honor and Thunderbolt) for new flagship store launch event, including pre and post promotion, grand opening ceremony, promotional events.
  • New Flagship Store Launch: Planned and collaborated with brands (PlayStation, Honor and Thunderbolt) for new flagship store launch event, including pre and post promotion, grand opening ceremony, promotional events.
  • Monitored and analyzed market trends and sales data, discovering opportunities to increase traffic flows and improve tenants’ sales performance.
  • Digital & Communication
Jul 2019 - May 2020

Management Associate

Xuhui District, Shanghai, China

  • Leasing Department & Marketing Department
  • Involved in the rebranding task of Buynow. Conducted market research and analyzed competitors’ strategy, contributing to the firm’s decision of tenant mix plan, leasing strategy, and marketing strategy.
  • In charge of leasing 5G and IoT category tenants, from cold calling and developing new business partners to negotiating agreements and signing contracts. Successfully accomplished as we achieved 100% leasing rate.
  • Planned and executed… Show more Leasing Department & Marketing Department
  • Planned and executed over 10 campaigns with Huawei, Nikon, Intel, and Microsoft including workshops, lectures, and eSports competitions to improve sales performance and increase mall traffic.
  • Liaised with VM team and sales team on mall's visual design change, window display, and in-store display plan. Show less
Jul 2018 - Jul 2019

Business Developement Intern

Minhang District, Shanghai, China

  • Planned an investment and financing roadshow for 15 startups and 10 investment institutions.
  • Coordinated with designers and re-designed the enterprise interior decorations.
Jul 2017 - Sep 2017

Marketing Assistant

Taipei, Taiwan

  • Managed GQ Facebook operation(500k fans), including planning online campaigns, data analysis, and content creation.
  • Planned over 15 online campaigns through Facebook, email, and website with brands.
  • Analyzed data through Google Analytics to develop user persona and built marketing funnel to increase conversion rate.
  • Assisted and executed marketing campaignsSuit Walk (The most important Men’s Fashion Event in Taiwan) & GQ Gentleman Challenge.
  • Led team of 10 in… Show more
  • Led team of 10 in controlling field situations and managed customers' needs.
Jul 2016 - Jul 2017
Team & coworkers

Colleagues at Appier

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1 education record

Yi-Li Chen education

FAQ

Frequently asked questions about Yi-Li Chen

Quick answers generated from the profile data available on this page.

What company does Yi-Li Chen work for?

Yi-Li Chen works for Appier.

What is Yi-Li Chen's role at Appier?

Yi-Li Chen is listed as Product Manager at Appier.

Where is Yi-Li Chen based?

Yi-Li Chen is based in Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China while working with Appier.

What companies has Yi-Li Chen worked for?

Yi-Li Chen has worked for Appier, Buynow 百腦匯電子信息有限公司, 緯創資通, and Condé Nast International.

Who are Yi-Li Chen's colleagues at Appier?

Yi-Li Chen's colleagues at Appier include Patricia Wong, Yi-Wen Yao, Pei Chen Kuo, Pokai Chang, and Chu-Tien Lee.

How can I contact Yi-Li Chen?

You can use AeroLeads to view verified contact signals for Yi-Li Chen at Appier, including work email, phone, and LinkedIn data when available.

What schools did Yi-Li Chen attend?

Yi-Li Chen holds Bachelor'S Degree, Public Administration And Policy from 國立臺北大學National Taipei University.

What skills is Yi-Li Chen known for?

Yi-Li Chen is listed with skills including Digital Marketing, Marketing, Social Media, Korean, and Google Analytics.

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