Yi-Li Chen Email & Phone Number

Taiwan

台灣 臺北市

台灣 臺北市

Taipei

Xuhui District, Shanghai, China

‣ Marketing Strategy Planning • Planned quarterly marketing plans including online & offline campaigns, collaborations with brands, full scope media plans and budget allocation. Successfully boosted the sales by 40% and the mall traffic by 25% YoY. • New Flagship Store Launch: Planned and collaborated with brands (PlayStation, Honor and Thunderbolt) for new flagship store launch event, including pre and post promotion, grand opening ceremony, promotional events, and press… Show more ‣ Marketing Strategy Planning • Planned quarterly marketing plans including online & offline campaigns, collaborations with brands, full scope media plans and budget allocation. Successfully boosted the sales by 40% and the mall traffic by 25% YoY. • New Flagship Store Launch: Planned and collaborated with brands (PlayStation, Honor and Thunderbolt) for new flagship store launch event, including pre and post promotion, grand opening ceremony, promotional events, and press conference. • Monitored and analyzed market trends and sales data, discovering opportunities to increase traffic flows and improve tenants’ sales performance.‣ Digital & Communication • Built new media platforms (Dianping and Tiktok) which increased 80% of online traffic and improved 10% of positive reviews YoY. • Planned live streaming content with brands and fan clubs, boosting traffic to online platform by 70%, and increasing tenant's sales by 15% MoM.‣ CRM & Consumer insight • Leveraged CRM data to segment customers and reconstruct the VIP system. Successfully increased VIP members by 60% based on 20K members within a year. • Developed community roadmap and planned community limited campaigns to improve the loyalty of customers, which gained over 1000 of new active customers. Show less

Xuhui District, Shanghai, China

Leasing Department & Marketing Department‣ Involved in the rebranding task of Buynow. Conducted market research and analyzed competitors’ strategy, contributing to the firm’s decision of tenant mix plan, leasing strategy, and marketing strategy.‣ In charge of leasing 5G and IoT category tenants, from cold calling and developing new business partners to negotiating agreements and signing contracts. Successfully accomplished as we achieved 100% leasing rate.‣ Planned and executed… Show more Leasing Department & Marketing Department‣ Involved in the rebranding task of Buynow. Conducted market research and analyzed competitors’ strategy, contributing to the firm’s decision of tenant mix plan, leasing strategy, and marketing strategy.‣ In charge of leasing 5G and IoT category tenants, from cold calling and developing new business partners to negotiating agreements and signing contracts. Successfully accomplished as we achieved 100% leasing rate.‣ Planned and executed over 10 campaigns with Huawei, Nikon, Intel, and Microsoft including workshops, lectures, and eSports competitions to improve sales performance and increase mall traffic.‣ Liaised with VM team and sales team on mall's visual design change, window display, and in-store display plan. Show less

Minhang District, Shanghai, China

‣ Planned an investment and financing roadshow for 15 startups and 10 investment institutions.‣ Coordinated with designers and re-designed the enterprise interior decorations.

Taipei, Taiwan

‣ Managed GQ Facebook operation(500k fans), including planning online campaigns, data analysis, and content creation.‣ Planned over 15 online campaigns through Facebook, email, and website with brands.‣ Analyzed data through Google Analytics to develop user persona and built marketing funnel to increase conversion rate.‣ Assisted and executed marketing campaignsSuit Walk (The most important Men’s Fashion Event in Taiwan) & GQ Gentleman Challenge. • Led team of 10 in… Show more ‣ Managed GQ Facebook operation(500k fans), including planning online campaigns, data analysis, and content creation.‣ Planned over 15 online campaigns through Facebook, email, and website with brands.‣ Analyzed data through Google Analytics to develop user persona and built marketing funnel to increase conversion rate.‣ Assisted and executed marketing campaignsSuit Walk (The most important Men’s Fashion Event in Taiwan) & GQ Gentleman Challenge. • Led team of 10 in controlling field situations and managed customers' needs. • Planned and executed pre & post promotion and online campaigns on social media, reaching over 2.8 million audiences and increased over 3000 Fans on Facebook within 3 weeks. Show less