Marketing and brand management professional with 9+ years of international experience across consumer goods, lifestyle, retail and wholesale sectors:► Expert in brand strategy and product lifecycle management (PLM), leading global go-to-market (GTM) strategies and product launches that achieved a €62M revenue uplift anf expanded category penetration by 1% in competitive market► Proven track record in data-driven marketing, leveraging consumer insights to craft impactful, personalized campaigns that drive brand visibility and revenue growth. Successfully launched products across APAC and EMEA, tripling category portfolio and doubled revenue► Skilled in strategic partnerships and cross-functional leadership, aligning stakeholders in brand management, new product development (NPD), and market entry strategy. Revitalized marketing to turn an underperforming product into the category leader, achieving #1 performance that yearSpecialties: Brand Strategy, Product Lifecycle Management, Omnichannel Marketing, Revenue Growth, and Go-To-Market StrategyWork Permit: China | HK | Singapore | FranceContact: yilinw510510@gmail.com