Independent Consultant
Freelancing
AeroLeads people directory · profile
Yi L. Email & Phone Number
Independent Consultant
at
Freelancing
1 work email found
@ogilvy.se
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 86%
Current company
Freelancing
Role
Independent Consultant
Location
Ladera Ranch, California, United States
Who is Yi L.? Overview
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Quick answer
Yi L. is listed as Independent Consultant at Freelancing, based in Ladera Ranch, California, United States. AeroLeads shows a work email signal at ogilvy.se and a matched LinkedIn profile for Yi L..
Yi L. previously worked as Consultant and Strategic Advisor at Freelancing and Senior Vice President of Strategy at Ogilvy. Yi L. holds Mba, Business Administration And Management, General from Washington University In St. Louis.
Company email context
Email format at Freelancing
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*@ogilvy.se
68% confidence
AeroLeads found 1 current-domain work email signal for Yi L.. Compare company email patterns before reaching out.
Profile bio
About Yi L.
As a seasoned Consultant and Strategic Advisor with extensive experience in data strategy, business intelligence, and analytics, I have a proven track record of driving business outcomes and enhancing customer experiences. My career spans over two decades, during which I have held pivotal roles in both the United States and China, leading teams and influencing C-level executives through thought leadership and actionable insights.Currently, as a Freelancer in the United States, I develop data strategies to optimize marketing efficiency and business outcomes. I mentor strategists and analysts, engage with business leaders, and influence C-level executives through design thinking workshops and thought leadership.Previously, as the SVP of Strategy at Ogilvy in China, I led analytic and consulting teams to identify market trends and consumer insights, driving client success through innovative products and methodologies. My efforts supported commercial teams in winning over 20 new clients and building strong senior leadership relationships.In my role as Chief Data Officer at Ogilvy, I focused on digital transformation, data strategy, and marketing technology, driving product-led growth and optimizing customer experiences. I partnered with cross-functional teams to design and implement data solutions, promoting data-driven marketing both internally and externally.As the Consulting Director and Head of Data at OgilvyOne, I built and managed the Data & Business Insight team, developing award-winning data products and marketing campaigns. My work included leading mobile e-commerce campaigns for Nestle and conducting marketing ROI analysis for Cisco.My earlier roles include Director of Advanced Analytics at Nielsen, Director of Consulting at Acxiom, Marketing Strategist at Maritz (Bond Brand Loyalty), Business Analyst at Bunge North America, and Systems Engineer at Ungerboeck. Each position has honed my skills in data analytics, strategic consulting, and leadership.I hold an MBA in Business Administration from Washington University and a Bachelor of Science in Computer Science with a minor in Studio Art from Webster University.
Current workplace
Yi L.'s current company
Company context helps verify the profile and gives searchers a useful next step.
Freelancing
10 roles
Yi L. work experience
A career timeline built from the work history available for this profile.
Consultant And Strategic Advisor
Current
Freelancing
Developed data strategies to enhance marketing efficiency, customer experience, and business outcomes.Mentored strategists and analysts to improve BI and analytic solutions.Engaged with business leaders to identify BI and analytic solutions to support decision-making and optimize sales.Influenced C-level executives through thought leadership, design thinking workshops, and actionable insights.
Oct 2023 - Present
Senior Vice President Of Strategy
Led analytic and consulting teams to identify business intelligence, consumer insights, and market trends.Deployed new products, services, methodologies, and process enhancements to drive client success.Presented insights and recommendations to stakeholders to drive strategic actions.Supported commercial teams on competitive intelligence, winning over 20 new clients.Built senior leadership relationships through quarterly workshops and whitepapers.Managed collaborations with intelligence and research agencies and internal knowledge management programs.Identified and incubated top talent, building a center of excellence for data teams.
Dec 2018 - Sep 2023
Chief Data Officer
Implemented data services focusing on digital transformation, data strategy, innovation, customer experience, and marketing technology.Drove product-led growth for a subscription-based CPG brand and optimized customer experience.Provided thought leadership through workshops.Partnered with cross-functional teams to identify and prioritize data and BI solutions.Designed and implemented dashboards for CPG and automotive clients using Tableau.Oversaw partnerships with third-party data and research companies.Hired, developed, and coached analysts, promoting data-driven marketing within Ogilvy and to external clients.
May 2017 - Dec 2018
Chief Data Officer / Head Of Data
Built and managed the Data & Business Insight team.Developed data and analytics solutions for customer persona, personalization, data visualization, behavior analysis, social listening, and marketing ROI measurement.Designed and commercialized data products for data-driven marketing.Led award-winning mobile e-commerce campaigns for Nestle, achieving a 40% conversion lift and 90% engagement rate.Conducted marketing ROI analysis for Cisco, informing market budget planning.Analyzed machine sensor data for Caterpillar to prioritize budget and improve lead generation efficiency.Collaborated with technical and functional teams across multiple projects.
Oct 2013 - May 2017
Director, Analytic Consulting
• Built and managed the Advanced Analytic team, growing the business unit.Evaluated marketing effectiveness and optimized marketing budget allocation for CPG brands.Delivered analytics to support supply chain operation, category management, and pricing decisions.Engaged with senior management through thought-leadership seminars and strategic business reviews.
Mar 2012 - Oct 2013
Consulting Director
• Built and led the consulting team.Developed data analytic solutions and go-to-market strategies, acquiring over 10 new clients.Managed and delivered Estée Lauder Asia Product Innovation Project, driving cross-sell and up-sell through action-driven clustering and market basket analysis.Increased IKEA Family members’ spend through purchase behavior analysis and value segmentation.
Jul 2008 - Mar 2012
Marketing Strategist
Conducted customer vintage analysis for Fortune 500 clients to increase customer spend and reduce churn.Developed 80 marketing plans, generating $1.5 million in revenue.Launched targeted cross- and up-selling solutions for Amex Membership Rewards.
Oct 2004 - Jul 2008
Business Analyst
• Responsible for analyzing the trading and accounting business requirements and providing IT software solutions to meet their needs
Feb 2001 - Sep 2004
System Engineer
• Designed the key functionality of a multi-lingual Event Management System and localized the software helped market it to Europe and Hong Kong
Jan 1999 - Feb 2001
2 education records
Yi L. education
Mba, Business Administration And Management, General
Washington University In St. Louis
Bachelor Of Science, Computer Science
Webster University
FAQ
Frequently asked questions about Yi L.
Quick answers generated from the profile data available on this page.
What company does Yi L. work for?
Yi L. works for Freelancing.
What is Yi L.'s role at Freelancing?
Yi L. is listed as Independent Consultant at Freelancing.
What is Yi L.'s email address?
AeroLeads has found 1 work email signal at @ogilvy.se for Yi L. at Freelancing.
Where is Yi L. based?
Yi L. is based in Ladera Ranch, California, United States while working with Freelancing.
What companies has Yi L. worked for?
Yi L. has worked for Freelancing, Ogilvy, Ogilvyone Worldwide Limited, Ac Nielsen, and Acxiom.
How can I contact Yi L.?
You can use AeroLeads to view verified contact signals for Yi L. at Freelancing, including work email, phone, and LinkedIn data when available.
What schools did Yi L. attend?
Yi L. holds Mba, Business Administration And Management, General from Washington University In St. Louis.
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