Head Of Marketing | Personal Banking & Emerging Affluent
Current
Jul 2021 - Present
AeroLeads people directory · profile
Yiming Pan Email & Phone Number
Head of Marketing | Personal Banking & Emerging Affluent | HSBC
at
HSBC
1 work email found
@citi.com
3 phones found area 781, 028, and 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing | Personal Banking & Emerging Affluent | HSBC
Location
Sydney, New South Wales, Australia
Who is Yiming Pan? Overview
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Quick answer
Yiming Pan is listed as Head of Marketing | Personal Banking & Emerging Affluent | HSBC at HSBC, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at citi.com, phone signal with area code 781, 028, 800, and a matched LinkedIn profile for Yiming Pan.
Yiming Pan previously worked as Head of Marketing | Personal Banking & Emerging Affluent at Hsbc and Head of Digital Experience & Digital Channels (Vice President) at Citi. Yiming Pan holds Bachelor'S Degree, Science (Psychology, Media & Communications) from Unsw.
Company email context
Email format at HSBC
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{first}.{last}@citi.com
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AeroLeads found 1 current-domain work email signal for Yiming Pan. Compare company email patterns before reaching out.
Profile bio
About Yiming Pan
Acquisition Specialist with strong background in building brands with online and offline media.Passion for problem solving and driving results.
Listed skills include Media Planning, Campaign Management, Television, Media Buying, and 12 others.
Current workplace
Yiming Pan's current company
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13 roles
Yiming Pan work experience
A career timeline built from the work history available for this profile.
Head Of Digital Experience & Digital Channels (Vice President)
Designed, delivered and optimised digital customer journeys to drive engagement and cross sell. Implemented Salesforce Marketing Cloud which delivered >$1MM in cost saves via automation and process optimisation.
Jul 2019 - Jul 2021
Head Of Digital Content & Publishing (Vice President)
Spearheaded website redesign which delivered >$0.3MM in annual operational cost saves and >10% increase in acquisition referral traffic. Improved Website UX ranking from #20 to #8 (source: AU Google 2019 UX Report for Financial Services). Launched new content management system and improved deployment speed from days to minutes. Initiated content strategy.
Oct 2016 - Jul 2019
Manager Of Digital Analytics & Optimization
Specialist in digital customer acquisition, Adobe Target, Ensighten Tag Manager, Adobe & Oracle DMP, SEO, retail banking, Ad tech, conversion rate optimization, marketing automation, application form UI/UX and improving digital experience.
Jan 2016 - Nov 2016
Business Director
Managed Direct Response team to deliver sales for clients via DRTV, Peak TV, Advertorials, Sponsorships, Print, Radio, Out of Home, Digital and Strategic Partnerships. Harvested highest sales in record for Insurance Client and consistently achieved over 20% added value through media and trade negotiations.
Jan 2015 - Dec 2015
Digital Director
Led and trained a high performing team of 7 across SEO, Analytics, SEM, Affiliates, Display, Social and Video to drive results for clients in financial services. Consistently delivered highest ROI across the agency.
Jul 2013 - Dec 2014
Digital Manager
Specialist in Travel, Online Retail, Banking and Finance. Worked with small team to deliver high ROI of over 300% consistently for clients. Developed and delivered media strategy for new product launches.
Oct 2012 - Jul 2013
Senior Digital Executive
Media PlanningCampaign and Budget managementAccount Service
Apr 2011 - Oct 2012
Digital Media Planner
Managed global clients across Travel, Technology, Sport and Financial Services. Delivered multi channel partnerships and grew a 5X growth in affiliate marketing campaigns for the agency.
Apr 2010 - Apr 2011
Business Executive
Media Planning - Online and OfflineManaged National TV buying for NRMACampaign ManagementCampaign reporting/ Optimizations
Feb 2009 - Apr 2010
Media Analyst
Campaign managementMedia buying across Metro and Regional Media reporting and optimisationsDentsuAegis APAC innovation award winner for integrated communications
Jul 2008 - Feb 2009
Cinematographer
Sports Recording Services
Freelance action sports cinematographer
Apr 2006 - Jan 2009
Infantry Scout Commander
Led and trained a team of infantry battalion scouts in reconnaissance and military intelligenceMarksman shooter (M16, SAR21)Gold badge in physical fitness POW trainedRank: Sergeant Full Time National Service
Jul 2001 - Nov 2003
2 education records
Yiming Pan education
Bachelor'S Degree, Science (Psychology, Media & Communications)
Unsw
High School
Anglo Chinese School (Acs)
FAQ
Frequently asked questions about Yiming Pan
Quick answers generated from the profile data available on this page.
What company does Yiming Pan work for?
Yiming Pan works for HSBC.
What is Yiming Pan's role at HSBC?
Yiming Pan is listed as Head of Marketing | Personal Banking & Emerging Affluent | HSBC at HSBC.
What is Yiming Pan's email address?
AeroLeads has found 1 work email signal at @citi.com for Yiming Pan at HSBC.
What is Yiming Pan's phone number?
AeroLeads has found 3 phone signal(s) with area code 781, 028, 800 for Yiming Pan at HSBC.
Where is Yiming Pan based?
Yiming Pan is based in Sydney, New South Wales, Australia while working with HSBC.
What companies has Yiming Pan worked for?
Yiming Pan has worked for Hsbc, Citi, Dentsu International, Sports Recording Services, and Singapore Armed Forces (Saf).
How can I contact Yiming Pan?
You can use AeroLeads to view verified contact signals for Yiming Pan at HSBC, including work email, phone, and LinkedIn data when available.
What schools did Yiming Pan attend?
Yiming Pan holds Bachelor'S Degree, Science (Psychology, Media & Communications) from Unsw.
What skills is Yiming Pan known for?
Yiming Pan is listed with skills including Media Planning, Campaign Management, Television, Media Buying, Digital Strategy, Digital Media, Business Development, and Advertising.
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