9+year experience in online marketing with 8+ year experiences in business development, partner/affiliate marketing,channel management and marketing planning with e-commerce industry; Superb understanding of consumer behavior; Pragmatic and result-oriented; Tracking record of exceeding revenue goal.
I++Travel
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Bd ManagerI++Travel Mar 2017 - PresentShanghai City, ChinaDevelop and implement business partnership and marketing plan which in line with group's strategic direction. Responsible for develop and maintain partnership to increase customer base and reach through multi channel(Including website, app, social media,offline roadshow) Oversee all paid brand marketing campaign
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Business Development ManagerCtrip.Com Aug 2013 - Oct 2016Shanghai City, China-Identify and develop partnerships with international media channelsa. Build Mileage Programs with over 10+ airlines in HK,KR, JP,US and EU.b. Leverage global giant travel players (Tripadvisor, Skyscanner, Trivago,Kayak) to scale up the hotel and air tickets salesc. Collaborate with key players in different verticals. d. App: increase installs and retention rate -Maintain and optimize existing channels by leveraging contents, technology and other resources -
Bd SpecialistCtrip.Com Dec 2010 - Aug 2013
Yin Lu Skills
Yin Lu Education Details
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Marketing
Frequently Asked Questions about Yin Lu
What company does Yin Lu work for?
Yin Lu works for I++travel
What is Yin Lu's role at the current company?
Yin Lu's current role is Business Development/Partnership Manager at i++Travel.
What schools did Yin Lu attend?
Yin Lu attended The University Of Stirling.
What skills is Yin Lu known for?
Yin Lu has skills like Online Travel, Market Research, English, Online Marketing, Consumer Behaviour.
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