Yina Song personal email
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Yina studied and lived in UK for more than ten years before returning to China in 2013, she worked for many British designer brands and retailers to gain vast experience in oversea product development and branding management. After returning to home country, she has been vigorously promoting maker startups and the industrial design industry, both internationally and locally. She served more than 800 creative enterprises within Shenzhen Industrial Design Association and was also involved in organizing some of the country’s well known industrial events, such as “Shenzhen International Maker Week”, “Shenzhen International Industrial Design Exhibition”, “Fab12” which is The Twelfth Global Fab Lab Annual Meeting initiated by MIT, and a number of other international and industrial events. During Yina’s tenure at Sino-Finnish Design Park, she took the integration of global innovation community with local industrial chain to whole new level, providing a complete innovation ecosystem for innovators and startups, helping various smart hardware, AI, IOT and other newly found projects finding local suppliers, partners, channels and investors, encouraging diversified project development opportunities. Her work over the years has received lots of attention from many national and cross- straits media such as CCTVinternational channel andTaiwanbusiness week.
Silkroad Visual
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General Manager Of International Strategic CooperationSilkroad Visual
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Director Of International Strategic CooperationSilkroad Visual Jun 2024 - PresentShenzhen, Guangdong, China
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Vice President Of Business DevelopmentShenzhen Zhengyi Exhibition Group Aug 2022 - Aug 2024Shenzhen, Guangdong, China1. Assist CEO in establishing mutually beneficial relationships with government, industry organizations, and research institutions, to communicate and negotiate co-operations;2. Responsible for coordinating government relations for major projects of the company, e.g.: daily receptions and meetings, drafting and editing official letters and agreements;3. Responsible for formulating work plans, organizational structure, and personnel allocation for the International and Government Relations departments, leading and promoting the preparation of various management processes;4. Carry out daily business management work of the International Cooperation Department, to achieve set goals and the Group’s strategic targets in the international market;5. Assist CEO with the company's business management work in general, provide research and suggestions on major business activities, assist to eliminate major errors, and handle major emergencies with other departments such as branding and finance;6. Lead or participate in the negotiation and decision-making of the company's major business; Provide rationalisation suggestions for the daily work of the company;
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Director Partnerships DevelopmentHna Technology 海航科技 Sep 2017 - Sep 2018Shenzhen City, Guangdong, China1. Expand domestic and international partnerships, communicate and formulate strategiccooperation content;2. Promote hardware projects with potential buyers. 3. Preparation of the Global Alliance for Industrial Research Institutes. 4. Coordination and preparation during Shenzhen High Fair. 5. Communicate and find synergies with various government funds. 6. Participate in the future urban cooperation project in Guangzhou Development Zone, responsible for planning、negotiation、industry and policy research etc. 7. Coordinate with the Ministry of Industry and Information Technology, execute theplanning of CPS Innovation Center;8. Take initiatives in Tianjin Intelligence Park Project, coordinating the smart infrastructuresystem for Jinghai Zhengdong Science and Technology Park. -
Operations DirectorSino Finnish Design Park Dec 2015 - Apr 2017Shenzhen, Guangdong, China1. Receive guest visitors from different industries globally, build quality relationships and communicate with potential partners, to develop industry eco-system from areas of industrial design、R&D、manufacture、investment、branding & marketing、channels;2. Composing the Design Park brand exportation strategy and relevant marketing materials, talk with government、high-tech city districts、industrial parks and real estate developers across the country, to form strategic and beneficial partnerships;3. Plan and execute themed events on both national and regional level, to build a more effective international community;Promote Shenzhen supply chain and other resources to international institutions、enterprises、entrepreneurs and government agencies;4. Daily operation and management of the park, in charge of the operation、marketing、branding、PR and HR department team building and training;5. Liaise and form partnerships with innovation platforms、R&D research institutions、start-up companies and government both cross straits and abroad. 6. Initialing the National Youth Entrepreneur Center Cross Straits Union;
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Assistant Secretary GeneralShenzhen Industrial Design Profession Association Feb 2015 - Apr 2017Shenzhen, Guangdong, China
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Four Seasons Hotel Ff&E CoordinatorExcellence Group Mar 2013 - Feb 2015Shenzhen, China1. Liaise with Four Seasons’ global headquarters on behalf of the owner, negotiate terms and coordinate during the project management process;2. Overseen and coordinate with vendors and contractors cross the globe;3. Relationship management with the hotel management company and partners;4. Translate、record and problem-solve during each project stage, in terms of engineering、construction、FF&E、soft decoration and global procurement;
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Advertising And Sponsorship ExecutiveEbrmedia Dec 2010 - Jan 2013Streatham, London1. Create inward sponsorship and advertising revenue, build quality relationships with budget holders and decision makers within organizations;2. Industry research to conduct sales pitches followed up by written proposals;3. Market development and customer relationship management;
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Freelance Creative Marketing ConsultantInlair Group Ltd Jan 2009 - Dec 2010Holborn, London1. Design and manage brand visual identity;2. Create both online and offline marketing promotional materials;3. Expand marketing channels form strategic media partners;
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Assistant Creative DirectorElle4Lisa Jul 2007 - Jan 2008Chelsea, London1. Manage both design and production teams within the studio;2. Design and produce both couture and ready to wear product lines;3. Prepare and organize commercial photo shoots and fashion show, including styling、fitting、team management、sponsorship and contractor
Yina Song Skills
Yina Song Education Details
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Coventry University London CampusMerit -
The Italian InstituteFlaw Spanish Level 2; Flaw Italian Level 2 -
Upper Second Class 2:1 -
Intensive Fashion And Catwalk Make Up -
Clothing Manufacture College, QingdaoIntensive Pattern Making -
Camberwell College Of Art And DesignFoundation Art & Design - Fashion Design Pathway -
Various Art Schools, QingdaoFine Art
Frequently Asked Questions about Yina Song
What company does Yina Song work for?
Yina Song works for Silkroad Visual
What is Yina Song's role at the current company?
Yina Song's current role is General Manager of International Strategic Cooperation.
What is Yina Song's email address?
Yina Song's email address is mi****@****ail.com
What schools did Yina Song attend?
Yina Song attended Coventry University London Campus, The Italian Institute, London College Of Fashion, London College Of Fashion, University Of The Arts London, Clothing Manufacture College, Qingdao, Camberwell College Of Art And Design, Various Art Schools, Qingdao.
What are some of Yina Song's interests?
Yina Song has interest in Interior Design, Product Styling, New Technology And Upcoming Gadgets, Swimming And Skiing, Travelling, Digital Graphic Design, Reading, Photography, Fashion And Lifestyle, Classic Music.
What skills is Yina Song known for?
Yina Song has skills like Apparel, Fashion Design, Fashion, Photography, Styling, Marketing, Management, Public Relations, Fashion Illustration, Time Management, Online Marketing, Fashion Shows.
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