Yin Chang-D'Arcy Email & Phone Number

Melbourne, Victoria, Au

New York, Us

• Build client brands by forming leadership position• Build and manage earned and paid sales lead generation marketing campaigns • Generate media coverage in traditional and digital media outlets as well as media train executives. Coverage included WSJ, NYT, TechTarget, AdAge, Mediapost, CIO, Investor’s Business Daily, CBS Radio, eWeek, etc.• Handle content marketing including bylined articles, white papers, case studies, and online content such as websites and blogs• Develop content for marketing channels, brochures, and sales collateral • Advise clients on building customer communications strategies; creation of new products and services; expansion to new markets; and increasing sales revenue through cross- and up-selling marketing campaigns • Manage trade shows and industry conference marketing including booth design, sponsorships, crafting the messages, scheduled media/analyst interviews, and working with sales on post-show follow-up.• Create/revise and manage company websites from initial development to maintenance• Act as creative director and designed brand, advertising and formed creative direction• Actively pursue and manage an industry analyst program with both earned and paid opportunities• Develop key messages and FAQ for executives • Form or improve email marketing campaigns including A/B testing; behavioral and profile targeting; segmentation; data cleansing; email automation; analytics tracking• Launch new products and services through integrated marketing campaigns in conjunction with sales• Developed social media marketing programs and campaignsClients included, but not limited to Miro Consulting (Oracle reseller), International Association of IT Asset Managers (IATAM), iQor, Reprise Media (an IPG global digital marketing agency), Emilie Richards, Harlequin/MIRA Publishing, Animus Solutions, Cynergy Data, HighPoint, Sendouts, Pyro.TV/Vibe Solutions, Pall Corporation, Nahteava, Spongecell

Suwanee, Georgia, Us

• Formed award-winning STEM learning center for kids including company brand positioning as the best choice for children seeking to build competency. Company was named Best of Essex STEM learning center five consecutive years and honored by Mommy Poppins Besties award for Best STEM Center.• Devised and managed all product marketing, pricing strategies, and promotional efforts. Lead in-school marketing and partnerships for after-school enrichment classes, robotics competitions, and summer camps. Increased revenue by approximately 1,000% within 3 years followed by tripling revenue in year 5.• Created social media marketing programs including robust lead generation campaigns• Acted as creative director and brand manager for company• Actively handled and managed advertising from media buys to ad creation

Woodbridge, Nj, Us

• Led marketing for this Oracle reseller operating in an oversaturated market with a very small share of voice. Within five years, company revenue grew from $5.5MM to $24.3MM, with 40% of new business coming from marketing leads. • Branded Miro Consulting as “Oracle Licensing Experts” • Elevated visibility among C-suite and corporate IT executives through thought leadership programs• Created and managed highly effective lead generation program -earned and paid • Generated media coverage in traditional and digital media outlets. Coverage included WSJ, TechTarget, CIO Magazine, CIO Update, CBS Radio, Bank Tech News, eWeek, InfoWorld, Network World, Database Trends, etc..• Identified and handled trade shows/conferences marketing as well as secured speaking engagements• Initiated marketing and sales partnerships for Miro executives• Handled awards and honors programs leveraging company and executives• Revised website and all sales/marketing collateral • Built robust content marketing program including secured/written wrote content for bylined articles, white papers, client case studies, online content (including websites)• Worked in partnership with the sales executive team on new and existing business

New York, Us

• Created and implemented strategic PR and communications as well as cross-media marketing B2B programs • Led Arbitron’s Internet Radio Ratings PR launch at a time when the company was barely relevant and had been nearly forgotten by industry insiders. Established a PR strategy to educate the industry on Internet radio and increase its relevance to agencies and advertisers. After one year of PR efforts, Arbitron was synonymous not only with Internet radio, but became the definitive source for all things streaming online. • Negotiated content partnerships with trade shows and agreements for advertising/promotions valued at more than $8M. Established key partnerships with CES and COMDEX, two of the largest U.S. trade shows. • Served as a client advisor to resolve communications issues, conduct media and presentation training for C-level executives, and prepare business leaders for critical PR activities.• Develop and implement internal employee relations and crisis communication plans for select clients• Managed Global Tech teams and led day-to-day staff activities. Clients included, but not limited to Agresso Americas, ANSI, Arbitron Inc., Buchanan and Associates, COESfx, Counsel of Marketing and Opinion Research (CMOR), IEEE, Exsys Inc., IQ Interactive, Instinet, Scarborough Research, SimCorp USA, Time America, Torino Inc., TNS, VNU

New York, Us

• Responsible for leading client PR activities, which included securing media coverage, managing trade shows, attaining speaking opportunities, and preparing executives for media interviews and analyst briefings. • Manage industry analyst programs including ongoing communications with Cahner-InStat, Gartner, Forrester, Jupiter, Tower Group and Yankee Group on behalf of clients• Attain speaking opportunities at key trade shows and conferences in a variety of industries including CES, Compliance Summit, CTIA, Digital Hollywood, Forex Trading Expo, Government Technology, Hedge Fund Compliance and Regulatory Forum, NAB, USTA Annual Meeting• Provided PR support for new NYSE and NASDAQ exchange listings, including Arbitron’s spin-off from Ceridian.• Obtained high-profile speaking opportunities for clients at top trade shows and conferences, including CES, Compliance Summit, CTIA, Digital Hollywood, Forex Trading Expo, Government Technology, Hedge Fund Compliance and Regulatory Forum, NAB, and the USTA Annual Meeting.Clients included, but not limited to Agresso Americas, ANSI, Arbitron Inc., Buchanan and Associates, COESfx, Counsel of Marketing and Opinion Research (CMOR), IEEE, Exsys Inc., IQ Interactive, Instinet, Scarborough Research, SimCorp USA, Time America, Torino Inc., VNU

• Secured media coverage in high-level business, trade and local press (including Advertising Age, Bloomberg Radio, CNN, The Economist, Good Day New York, MediaWeek, NY One and Today Show) • Develop strategy to generate media coverage for clients through traditional and non-traditional PR methods Clients included 3M, Kraft Foods, McIlhenny Company, Motorola

New York, Ny, Us

• Secured media coverage in high-level business and trade press (including Bloomberg TV, Brandweek, Inter@active Week, Office Solutions, Office Systems, Quick Print Products, WebWeek, Wall Street Journal) • Manage daily activities and client contact on Ricoh Corporation, ATA and AICPA including all media relations• Handled PR launch for AICPA WebTrust, Time Warner Cable NYC MetroChoice and Ricoh Corporation repositioningAccounts: American Telemarketing Association (ATA), American Institute of Certified Public Accountants (AICPA), McHugh Software, Ricoh Corporation, Time Warner Cable of New York Cit

Chicago, Il, Us

Accounts: Energizer, McDonald’s, United Way

Washington, District Of Columbia, Us