Yin Chang-D'Arcy

Yin Chang-D'Arcy Email and Phone Number

Global Public Relations Manager at Computershare & Georgeson @ Computershare
Yin Chang-D'Arcy's Location
New York City Metropolitan Area, United States, United States
Yin Chang-D'Arcy's Contact Details
About Yin Chang-D'Arcy

Strategic marketing communications and public relations professional with B2B and B2C experience including technology; software/SaaS; professional services; advertiser/advertising, media, marketing research; adtech; fintech; consumer packaged goods (CPG); food; consumer; and events marketing. Self-starter with entrepreneurial spirit who excels at building brands, creating a leadership position as well as leading and growing teams. Results-driven, hands-on strategist with insatiable curiosity and creative problem-solving skills; a "roll up your sleeves" attitude; and a strong desire to make a difference.

Yin Chang-D'Arcy's Current Company Details
Computershare

Computershare

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Global Public Relations Manager at Computershare & Georgeson
Yin Chang-D'Arcy Work Experience Details
  • Computershare
    Global Public Relations Manager
    Computershare Dec 2019 - Present
    Melbourne, Victoria, Au
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  • Georgeson
    Global Public Relations Manager
    Georgeson Dec 2019 - Present
    New York, Us
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  • Phoenix Marketing Communications
    Marketing Communications And Public Relations Consultant
    Phoenix Marketing Communications Aug 2006 - Nov 2019
    • Build client brands by forming leadership position• Build and manage earned and paid sales lead generation marketing campaigns • Generate media coverage in traditional and digital media outlets as well as media train executives. Coverage included WSJ, NYT, TechTarget, AdAge, Mediapost, CIO, Investor’s Business Daily, CBS Radio, eWeek, etc.• Handle content marketing including bylined articles, white papers, case studies, and online content such as websites and blogs• Develop content for marketing channels, brochures, and sales collateral • Advise clients on building customer communications strategies; creation of new products and services; expansion to new markets; and increasing sales revenue through cross- and up-selling marketing campaigns • Manage trade shows and industry conference marketing including booth design, sponsorships, crafting the messages, scheduled media/analyst interviews, and working with sales on post-show follow-up.• Create/revise and manage company websites from initial development to maintenance• Act as creative director and designed brand, advertising and formed creative direction• Actively pursue and manage an industry analyst program with both earned and paid opportunities• Develop key messages and FAQ for executives • Form or improve email marketing campaigns including A/B testing; behavioral and profile targeting; segmentation; data cleansing; email automation; analytics tracking• Launch new products and services through integrated marketing campaigns in conjunction with sales• Developed social media marketing programs and campaignsClients included, but not limited to Miro Consulting (Oracle reseller), International Association of IT Asset Managers (IATAM), iQor, Reprise Media (an IPG global digital marketing agency), Emilie Richards, Harlequin/MIRA Publishing, Animus Solutions, Cynergy Data, HighPoint, Sendouts, Pyro.TV/Vibe Solutions, Pall Corporation, Nahteava, Spongecell
  • L3 Academy
    Marketing Communications And Curriculum Development
    L3 Academy 2013 - Aug 2019
    Suwanee, Georgia, Us
    • Formed award-winning STEM learning center for kids including company brand positioning as the best choice for children seeking to build competency. Company was named Best of Essex STEM learning center five consecutive years and honored by Mommy Poppins Besties award for Best STEM Center.• Devised and managed all product marketing, pricing strategies, and promotional efforts. Lead in-school marketing and partnerships for after-school enrichment classes, robotics competitions, and summer camps. Increased revenue by approximately 1,000% within 3 years followed by tripling revenue in year 5.• Created social media marketing programs including robust lead generation campaigns• Acted as creative director and brand manager for company• Actively handled and managed advertising from media buys to ad creation
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  • Miro Consulting, Inc.
    Marketing Director (Consultant)
    Miro Consulting, Inc. Sep 2006 - Jul 2016
    Woodbridge, Nj, Us
    • Led marketing for this Oracle reseller operating in an oversaturated market with a very small share of voice. Within five years, company revenue grew from $5.5MM to $24.3MM, with 40% of new business coming from marketing leads. • Branded Miro Consulting as “Oracle Licensing Experts” • Elevated visibility among C-suite and corporate IT executives through thought leadership programs• Created and managed highly effective lead generation program -earned and paid • Generated media coverage in traditional and digital media outlets. Coverage included WSJ, TechTarget, CIO Magazine, CIO Update, CBS Radio, Bank Tech News, eWeek, InfoWorld, Network World, Database Trends, etc..• Identified and handled trade shows/conferences marketing as well as secured speaking engagements• Initiated marketing and sales partnerships for Miro executives• Handled awards and honors programs leveraging company and executives• Revised website and all sales/marketing collateral • Built robust content marketing program including secured/written wrote content for bylined articles, white papers, client case studies, online content (including websites)• Worked in partnership with the sales executive team on new and existing business
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  • Kcsa Worldwide
    Pr Managing Director, Global Technology Practice
    Kcsa Worldwide 2001 - 2006
    New York, Us
    • Created and implemented strategic PR and communications as well as cross-media marketing B2B programs • Led Arbitron’s Internet Radio Ratings PR launch at a time when the company was barely relevant and had been nearly forgotten by industry insiders. Established a PR strategy to educate the industry on Internet radio and increase its relevance to agencies and advertisers. After one year of PR efforts, Arbitron was synonymous not only with Internet radio, but became the definitive source for all things streaming online. • Negotiated content partnerships with trade shows and agreements for advertising/promotions valued at more than $8M. Established key partnerships with CES and COMDEX, two of the largest U.S. trade shows. • Served as a client advisor to resolve communications issues, conduct media and presentation training for C-level executives, and prepare business leaders for critical PR activities.• Develop and implement internal employee relations and crisis communication plans for select clients• Managed Global Tech teams and led day-to-day staff activities. Clients included, but not limited to Agresso Americas, ANSI, Arbitron Inc., Buchanan and Associates, COESfx, Counsel of Marketing and Opinion Research (CMOR), IEEE, Exsys Inc., IQ Interactive, Instinet, Scarborough Research, SimCorp USA, Time America, Torino Inc., TNS, VNU
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  • Kcsa Worldwide
    Account Director, Global Technology Practice
    Kcsa Worldwide 1999 - 2001
    New York, Us
    • Responsible for leading client PR activities, which included securing media coverage, managing trade shows, attaining speaking opportunities, and preparing executives for media interviews and analyst briefings. • Manage industry analyst programs including ongoing communications with Cahner-InStat, Gartner, Forrester, Jupiter, Tower Group and Yankee Group on behalf of clients• Attain speaking opportunities at key trade shows and conferences in a variety of industries including CES, Compliance Summit, CTIA, Digital Hollywood, Forex Trading Expo, Government Technology, Hedge Fund Compliance and Regulatory Forum, NAB, USTA Annual Meeting• Provided PR support for new NYSE and NASDAQ exchange listings, including Arbitron’s spin-off from Ceridian.• Obtained high-profile speaking opportunities for clients at top trade shows and conferences, including CES, Compliance Summit, CTIA, Digital Hollywood, Forex Trading Expo, Government Technology, Hedge Fund Compliance and Regulatory Forum, NAB, and the USTA Annual Meeting.Clients included, but not limited to Agresso Americas, ANSI, Arbitron Inc., Buchanan and Associates, COESfx, Counsel of Marketing and Opinion Research (CMOR), IEEE, Exsys Inc., IQ Interactive, Instinet, Scarborough Research, SimCorp USA, Time America, Torino Inc., VNU
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  • Hunter & Associates
    Senior Account Executive, Consumer And Food Brands
    Hunter & Associates 1998 - 1999
    • Secured media coverage in high-level business, trade and local press (including Advertising Age, Bloomberg Radio, CNN, The Economist, Good Day New York, MediaWeek, NY One and Today Show) • Develop strategy to generate media coverage for clients through traditional and non-traditional PR methods Clients included 3M, Kraft Foods, McIlhenny Company, Motorola
  • Ruder Finn
    Pr Account Executive – Technology & B2B Group
    Ruder Finn 1997 - 1998
    New York, Ny, Us
    • Secured media coverage in high-level business and trade press (including Bloomberg TV, Brandweek, Inter@active Week, Office Solutions, Office Systems, Quick Print Products, WebWeek, Wall Street Journal) • Manage daily activities and client contact on Ricoh Corporation, ATA and AICPA including all media relations• Handled PR launch for AICPA WebTrust, Time Warner Cable NYC MetroChoice and Ricoh Corporation repositioningAccounts: American Telemarketing Association (ATA), American Institute of Certified Public Accountants (AICPA), McHugh Software, Ricoh Corporation, Time Warner Cable of New York Cit
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  • Golin
    Associate Account Executive
    Golin 1995 - 1997
    Chicago, Il, Us
    Accounts: Energizer, McDonald’s, United Way
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  • Peace Corps
    Office Of Public Affairs
    Peace Corps 1994 - 1995
    Washington, District Of Columbia, Us
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Yin Chang-D'Arcy Skills

Public Relations Lead Generation Marketing Analyst Relations Marketing Communications Thought Leadership Media Relations Corporate Communications Social Media Marketing Integrated Marketing Strategic Communications Social Media Press Releases Strategy Competitive Analysis Management Event Management General Awesomeness Awesomeness Digital Media

Yin Chang-D'Arcy Education Details

  • Pace University
    Pace University
    English Literature And Creative Writing

Frequently Asked Questions about Yin Chang-D'Arcy

What company does Yin Chang-D'Arcy work for?

Yin Chang-D'Arcy works for Computershare

What is Yin Chang-D'Arcy's role at the current company?

Yin Chang-D'Arcy's current role is Global Public Relations Manager at Computershare & Georgeson.

What is Yin Chang-D'Arcy's email address?

Yin Chang-D'Arcy's email address is yi****@****emy.com

What is Yin Chang-D'Arcy's direct phone number?

Yin Chang-D'Arcy's direct phone number is +197374*****

What schools did Yin Chang-D'Arcy attend?

Yin Chang-D'Arcy attended Pace University.

What are some of Yin Chang-D'Arcy's interests?

Yin Chang-D'Arcy has interest in Oracle Junky, Traveling, Obsessed With Twitter And Facebook, Making Business Connections.

What skills is Yin Chang-D'Arcy known for?

Yin Chang-D'Arcy has skills like Public Relations, Lead Generation, Marketing, Analyst Relations, Marketing Communications, Thought Leadership, Media Relations, Corporate Communications, Social Media Marketing, Integrated Marketing, Strategic Communications, Social Media.

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