 Designed and implemented 5 targeted email marketing campaigns, reaching over 20,000 customers, and enhancing engagement by 12% with personalized coupon incentives for new products. Increased conversion rates by 10% and improved subscriber retention by 20% through strategic segmentation, A/B testing, and detailed performance analysis. Managed our social media accounts, analyzed followers’ comment sentiment, created original X and Facebook posts daily for our new reports, and increased the followers by 1.2% within 3 months. Managed daily relationships with over 400 influencers by assessing TikTok KOLs, analyzing influencer generated GMV, and evaluating content quality. Executed TikTok campaigns in collaboration with these influencers, resulting in a substantial increase in brand awareness and a 10% growth in quarterly sales. Designed a donation page highlighting our products, listing recipient schools for each donation cycle, and incorporating custom-designed coupons to streamline the donation process. This optimized program visibility and enhanced communication with participants, leading to a 26.3% increase in overall engagement. Leveraged the ERP system to manage detailed records for over 3,000 professors, streamlining decision-making, optimizing resource allocation, and ensuring timely deliveries; significantly enhanced operational efficiency and maximized the impact of the donation program.

 Launched targeted ad campaigns across search, display, and shopping channels to promote flagship accessory products. Optimized keywords and tailored ad content for specific user segments to maximize visibility and relevance. These strategies resulted in a 20% increase in click-through rates and a 15% boost in sales. Utilized Google Analytics 4 to analyze campaign performance, identifying high-ROI channels and adjusting strategies based on data-driven insights. Delivered real-time data visualization and actionable insights to management using Tableau and Google Looker Studio. Supported a successful store launch through location analysis, break-even analysis to evaluate market demand, competition, and customer demographics, resulting in strong initial sales with approximately 324 units sold in the first month. Developed and launched online surveys on SurveyMonkey, gathering over 4,000 customer responses on product preferences. Conducted in-depth interviews with 500 potential customers, creating comprehensive, customer-focused reports. Delivered weekly presentations to the district manager using Tableau and Flourish, providing insights to support the sales team.

 Advised clients on the distinctions between HSA, FSA, and HRA accounts, enhancing their understanding and supporting informed decision-making. This contributed to higher client engagement and enabled the company to expand its service offerings. Created visually engaging posters showcasing the company’s culture using Canva and strengthened client relationships through regular follow-ups and personalized communication. These efforts led to improved client satisfaction and an 18% increase in retention rate. Efficiently manage and organize customer credit card information using Excel, enhancing data accuracy, and enabling timely updates. This approach strengthens client confidence and fosters increased loyalty by ensuring secure and reliable data handling.