Brand Assistant
Designed and implemented 5 targeted email marketing campaigns, reaching over 20,000 customers, and enhancing engagement by 12% with personalized coupon incentives for new products. Increased conversion rates by 10% and improved subscriber retention by 20% through strategic segmentation, A/B testing, and detailed performance analysis. Managed our social media accounts, analyzed followers’ comment sentiment, created original X and Facebook posts daily for our new reports, and increased the followers by 1.2% within 3 months. Managed daily relationships with over 400 influencers by assessing TikTok KOLs, analyzing influencer generated GMV, and evaluating content quality. Executed TikTok campaigns in collaboration with these influencers, resulting in a substantial increase in brand awareness and a 10% growth in quarterly sales. Designed a donation page highlighting our products, listing recipient schools for each donation cycle, and incorporating custom-designed coupons to streamline the donation process. This optimized program visibility and enhanced communication with participants, leading to a 26.3% increase in overall engagement. Leveraged the ERP system to manage detailed records for over 3,000 professors, streamlining decision-making, optimizing resource allocation, and ensuring timely deliveries; significantly enhanced operational efficiency and maximized the impact of the donation program.