I am a passionate UX researcher dedicated to uncovering deep-rooted needs and pain points of users to craft humanistic, intuitive design solutions. With a strong foundation in user-centered design methodologies, I leverage research insights to drive impactful design decisions and improve user experiences across diverse platforms.My skills include:• Conducting thorough user research and translating findings into actionable strategies.• Skilled in qualitative and quantitative research methods for conducting in-depth qualitative and mixed-methods studies.• Managing projects and collaborating with cross-functional teams for smooth communication and execution.• Proficiency in UX and XR prototyping tools, including Figma and Unity, to design and test innovative solutions in both digital and immersive environments.With fluency in English and Mandarin Chinese, and intermediate German language skills, I bring a global perspective to every project. I'm always eager to explore new challenges and contribute to meaningful, user-centric designs.
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Ux ResearcherMicrosoft AiVancouver, Bc, Ca -
Ux Researcher天圖品牌顧問有限公司 // Atlas Branding Co., Ltd. Oct 2024 - Present -
Associate User ResearcherSprung Studios - Ux-Ui Design Jul 2023 - Sep 2024Vancouver, British Columbia, Canada• Conducted usability playtests and user interviews in the lab on AA-AAA games,analyzed data and wrote analysis reports that contributed to multiple feature changes• Identified player patterns with qualitative coding and thematic analysis, as well asconducted recruitment screening calls, on intensive longitudinal studies (Diary Studies)• Reviewed game titles from a variety of genres for usability, player comprehension, andaccessibility through expert reviews, accessibility reviews and competitor analyses• Evaluated information architecture for game UI screens and designed low-fi wireframesolutions using Figma, resulting in a redesign of multiple game menu screens• Researched XR gaming industry market and XR gaming dimensions to develop newservices for XR game expert reviews and playtests• Utilized Python for data cleaning, statistical analysis and data visualization -
Graduate Research AssistantDesigning For People Research Cluster Sep 2022 - Jun 2023Vancouver, British Columbia, Canada• Researched miscommunication problems and design space of video-conferencing systems in UBC’s ViDeX research group in collaboration with a major tech company• Planned, conducted, and analyzed two rounds of interviews with 14 target users using qualitative coding and thematic analysis• Designed multiple solutions to reduce miscommunication in videoconferencing meetings using speculative design and design workbook research methods• Presented at 2023 DFP Design Showcase and prepared manuscript for publication -
Graduate StudentThe University Of British Columbia Sep 2021 - Jun 2023Vancouver, British Columbia, Canada -
Graduate Teaching AssistantThe University Of British Columbia Jan 2023 - Apr 2023Vancouver, British Columbia, CanadaGraduate Teaching Assistant for INFO 300 – Information and Data Design course offered in the BA Minor for Informatics program at UBC's School of Information.• Explained design thinking and research methods, facilitated student discussion, guideddesign projects, provided constructive feedback for a class of 40 students -
Guidebook For Culturally Responsive Messaging For The City’S Sustainability ProjectsCity Of Vancouver Sep 2022 - Dec 2022Vancouver, British Columbia, Canada• Created a Culturally Responsive Messaging Handbook with UBC researchers for the City of Vancouver’s green rainwater infrastructure projects -
Risk Communication Tool DesignerBc Children'S Hospital Research Institute May 2022 - Aug 2022Vancouver, British Columbia, Canada• Planned and conducted remote usability testing sessions of risk communication toolthrough 13 target user interviews with clinicians and child patients’ parents• Analyzed interview data through thematic analysis, proposed design requirements• Conducted competitor analysis of existing risk communication tools• Wrote manuscript for publication in the JMIR Pediatrics and Parenting journal -
Content Strategy Director & Creator天圖品牌顧問有限公司 // Atlas Branding Team Mar 2021 - Dec 2021Taipei City, Taiwan[2020 & 2021 Taipei Cycle d&i Awards]• Researched and analyzed sports market trends and new user experience of bicycles• Redesigned products’ digital images and transformed technical language to user-centered language to increase products’ online business for 50 companies• Created six social media promotion plans, 55 social media promotion videos with Adobe Creative Suite and over 480 Chinese & English social media promotion posts• Worked with client teams (Taiwan Bicycle Association & Taiwan External Trade Development Council) to promote global d&i Awards online -
Content Strategy Director & Creator天圖品牌顧問有限公司 // Atlas Branding Team Jan 2021 - Feb 2021Taipei City, Taiwan[2020 Solution Pioneers - Taiwan's Cycling Industry Cloud Expo]"2020 Solution Pioneers - Taiwan's Cycling Industry Cloud Expo" is the first online cloud expo of Taiwan's cycling industry. I led the team to design and create social media content to promote 25 flagship products from 25 innovative brands of Taiwan's bicycle industry that keeps pushing the industry forward. In 2 months, I designed and produced 10 social media short films to promote the cloud expo as content strategy director and creator. I aimed to present the products from the 25 selected brands in unique and creative ways, and to promote the fun, the physical benefits as well as the inclusiveness of cycling. -
Strategy Director千千之美 Jan 2020 - Dec 2021Taipei City, Taiwan• Researched target audiences and planned social media platform content• Analyzed data from target audiences to design social media marketing plan • Planned strategy to promotion social media page by combining Eastern art and philosophy with business• Design and created promotional videos for social media pages using Adobe Creative Cloud software, and wrote copy
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Strategy DirectorGina Branding Lab Dec 2017 - Dec 2021• Researched and planned social media platform content• Analyzed data on target audiences and planned social media marketing strategy• Designed and created promotional videos for social media pages• Designed podcast content, recorded, edited and deployed podcast episodes online • Collaborated with design agency to design official website
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Project Managing Director21St Century Ceo Studio Jan 2018 - Dec 2020Taiwan• Designed information architecture of the official website using card sorting and tree testing with 22 target users, collaborated with design agency to design the website• Designed new online images for podcast interviewees spanning 10 different industries• Planned interviews for 33 CEOs, recorded, edited and deployed podcast episodes• Increased podcast hits yearly by 130% for three consecutive years; ranked #17 in Taiwan’s Business Podcast category -
Editor In ChiefTeba台灣精品品牌協會 Jan 2019 - Oct 2019Taipei City, TaiwanEditor in Chief for 品牌企業精華歷程專書「品牌價值軟實力 - 品牌新視角」book. • Researched company profiles and industry information to plan CEO interviews• Interviewed 10 CEOs, analyzed and compiled the interview data to write the book
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Assistant Project Manager & User Experience Researcher天圖品牌顧問有限公司 // Atlas Branding Team Jan 2019 - Jun 2019Taipei City, Taiwan• Researched and analyzed the UX of Brizon’s Stepwing product using mixed-methods survey with 46 target users, identified product competitors with SWOT and 4P analysis• Analyzed focus group data to redesign Stepwing’s business model, leading to a 10% increase of its global sales• Researched Brizon’s global market and expanded it to five new markets (China, Finland, UK, Switzerland, France) -
English Writing & English Film TeacherFu Jen Catholic University Sep 2017 - Jun 2018New Taipei City, New Taipei City, Taiwan• Designed visual teaching materials based on language and culture• Tutored students on English composition and thesis writing weekly in Face2Face writing center• Taught 2 courses on English films, tv shows and American culture at EU Workshop to groups of 30 students -
Assistant To Project ManagerBite 藍海創新尖兵 Jun 2017 - Dec 2017Taiwan• Planned and designed content, wrote copy for social media page• Communicated with client to identify needs and improve project accordingly • Communicated across designer and video production teams to manage production of promotional videos
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Assistant To Project Manager新生代Ceo策略營 Oct 2017 - Nov 2017Taipei, Taiwan• Analyzed focus group interview data to investigate user experience of the products • Assisted in planning and executing enterprise innovation strategies• Conducted marketing data and trends research for product redesign plans• Assisted in managing project to form product redesign and new marketing strategies for 2 companies: Special Supports and PuHu Shoes.
Ying Chen Education Details
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User Interface (Ui) And User Experience (Ux) Design -
Library And Information Science -
English Language And Literature -
English And American Studies
Frequently Asked Questions about Ying Chen
What company does Ying Chen work for?
Ying Chen works for Microsoft Ai
What is Ying Chen's role at the current company?
Ying Chen's current role is UX Researcher.
What schools did Ying Chen attend?
Ying Chen attended British Columbia Institute Of Technology, The University Of British Columbia, Fu Jen Catholic University, University Of Bayreuth.
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