• Directed Cathay’s mobile banking and web banking initiatives with a team of 23 project managers, fostering collaboration with over 6 scrum development teams. Achieved a significant +50% increase in active users within three years, positioning Cathay mobile banking as a leader in Taiwan's financial industry.• Facilitated stakeholder negotiations and aligned priorities across 10+ departments and 4 subsidiaries within Cathay Financial Holdings.• Managed end-to-end project deliverables, from formulating product strategy and planning budgets to allocating resources and guiding external communication strategies and customer service enhancements.• Orchestrated a 2-week sprint schedule to innovate financial products, integrating features such as foreign currency, investment, insurance, and loans. Enhanced user adoption of digital services by prioritizing security, trust, and minimizing process inefficiencies.

• Launched "CathayROBO" platform in October 2018, overseeing planning, design, and optimization of ROBO advisor platform, website, and transaction processes.• Designed user-friendly flow charts, wireframes, and prototypes for streamlined portfolio creation and rebalance adjustments.• Coordinated with IT departments and international manufacturers to integrate over 10 banking systems, backend processes, and notification centers.• Managed project scheduling, development progress, and resource allocation, ensuring timely delivery and quality assurance of over 700 transaction test cases.

• Organized and managed the press conference introducing KOKO, a digital banking service designed for the younger generation.• Developed and implemented a comprehensive brand promotion and marketing strategy from inception to rollout, targeting new young customers. This included strategic marketing partnerships and sponsorships.• Designed digital services and conducted thorough product acceptance testing to enhance user experience and functionality.

• Initiated the establishment of the first Facebook fanpage for Cathay United Bank.• Facilitated communication and supported the financial integration of LINE Pay with LINE, Taiwan's leading messenger platform.

• Produced instant analysis on foreign exchange, bond , and money markets.• Built relationships with dealers, conducted interviews, and assisted with English-to-Chinese news translation.

• Created and edited factual headlines and stories for daily newspaper.• Proficient in inDesign for page layout and editorial content development across print, iPad, and web platforms.

• Managed content strategy and maintenance for MSN new channel, optimizing page views, including special FIFA 2010 sections.• Drafted press releases and updated Plurk to boost engagement.