Candicee Liu Email & Phone Number

United States

New York, US

Led the global launch of four consumer-grade robotic products, driving brand, marketing, and PR strategies to meet key objectives. Developed the "One Yarbo, Every Yard Task" and "All You Need, All In One" brand strategies, securing endorsements from 60+ top media outlets and influencers. Boosted brand exposure at major events like CES and IFA, reaching.

• Led MYbarre brand upgrade with client by conducting segmentation analysis, brand proposition, product and price planning, and new marketing strategies; developed and implemented 0-1 brand builds with home electronics.
• Planned and executed bilingual live streams on WeChat Video Channel, RED, BiliBili (live ranked Top 3) with 8354 views and 49.1k likes
• Increased the number of fans on social channels by 15% in two months by monitoring brand interactions with the public and implementing content strategies for 8 social media platforms; through the development of.
• Designed, recruited and conducted 3 focus groups; analyzed user personas, consumption habits and scenarios, interests, pain points and enjoyable aspects through dialogs

Chicago, US

• Increased conversion and 300M potential targeted audiences via overseeing marketing & growth strategies, and leveraging analytic tools to monitor KPIs and reporting, including paid ads (Facebook, Google, Bing), SEO.
• Increased brand awareness by developing core value proposition, messaging, customer persona of the consumer electronics brand with tech and go-to-market team
• Optimized work efficiency via developing company roadmap and “Grid” project management system (scrum & agile) using JQL across all tech (product, software, app, etc.), registrations (FDA & NMPA), and go-to-market.
• Audited and reviewed digital creatives to ensure compliance with State and Federal rules and regulations and increase efficiencies by 20%
• Built up company wiki on the expertise of industrial knowledge, product core value, and company roadmap to bridge the gap between technology and business
• Developed relations with audiologists and professionals, and converted 3 long-term partnerships for international research, development, and beta testing

New York, NY, US

• Lead cross-functional teams to develop integrated creative projects on ABC7 NY TV programs targeting 80K to 47M viewers, display ads targeting averagely 800K impressions, websites build and revamps, digital videos.
• Work with key stakeholders in the formulation, planning and implementation of prospective partners and clients’ business and marketing strategies targeting approximately 1M audience and 30M market. Prepare and.
• Develop new business leads, identifying key market trends and converting prospects into projects in culture, tourism, sports, education, medical, economic development industry targeting averagely 25M market
• Lead quantitative and qualitative researches that inform business strategy and feature prioritization, synthesizing results into actionable insights
• Use data analysis and consumer insights analysis to advise on the efficiency of current digital marketing campaigns. Track, analyze and communicate quantitative metrics and business trends to partners and stakeholders
• Act as the key contact and manager between New York and China offices. Manage and train five full-time staffs across two offices. Develop strategies and instructions the team will use to reach its goal and provide.

Englewood Cliffs, NJ, US

• Major Clients: Verizon Fios, Verizon Wireless, EmblemHealth
• Lead, plan, execute, and track 9 Verizon marketing campaigns to target segments across multiple digital and direct marketing channels to ensure quality control and creative fall within legal, branding guidelines.
• Research and track industry trends, consumer insights, and competitive reports to identify new business acquisition opportunities across print, search, display, website, and retail. Monitor client’s marketing campaign.
• Build strong partnership with clients, partners, and agencies teams to drive alignment on national marketing strategies while ensuring project stays within allocated budget and scope. Coordinated with creative.
• Produce and maintain project documentation, including campaign roadmap, production timeline, project proposal, project estimate, status reports, approval documents, and billings
• Execute Verizon microsites and mobile site production and maintenance with creative and developers. Responsible for monitoring the micro-site performance through Google Analytics and heatmaps generating analytic reports

New Haven, CT, US

• Analyze content, demographics and geography to optimize WeChat strategy targeting 22k users; enhance WeChat presence by acting upon user experience research and usability studies
• Monitor and report on social media presence of 64 competitors through analysis of platforms on costs, language usage, graphics, and other means of creating an online presence; identify potential markets and affecting.
• Actively contribute to the definition of design standards and interaction patterns; rationalize design solutions that solve for specific user needs in lean documentation
• Develop and manage key performance metrics for digital marketing and social media campaigns on WeChat, Weibo, Baidu Baike, Baidu Answers and Baidu Experience on daily basis
• Develop, present and execute Baidu SEO & SEM strategies to ensure company websites are search engine friendly

Chicago, IL, US

• Identified opportunities to improve T-Mobile’s gratitude App performance by running data analytics on customer behaviors and KPIs using SPSS, SAS, and R; eventually developed and implemented programs to improve.
• Coordinated and managed workstreams across 4 departments within T-Mobile to gather and analyze data, design strategies, and overall ensure the timely execution of deliverables; presented proposed strategy and execution.
• Visually mapped out consumer decision journey and key touch points analysis; designed social media dashboard mock-up
• Tracked, analyzed and defined influential social media platforms KPIs with increase of up to 335% social media exposure
• Observed and measured performance of gratitude app for T-Mobile; Conducted online keyword and website research
• Delivered digital analytic reports and offered integrated recommendations and implementation ideas to maximize client’s budget

New York, NY, US

• Shadowed EVP, Director Worldwide Communications, to increase knowledge of interaction with every agency function
• Participated in Omnicom’s monthly PR call and department’s daily meeting
• Worked with BBDO Worldwide Corporate Communications Department on media-related, data-driven projects
• Learned job functions and responsibilities of staff integral to BBDO
• Discussed trends in advertising and public relations

• Created digital strategies program that increased social media presence by 33% through 12 conferences and social events
• Assisted CEO in negotiating $250,000 in global business through proposal and timely execution
• Assisted with planning and implementation of international and intercultural designs for events
• Managed day-of logistics for 12 events, including back-to-back and simultaneous events
• Coordinated and hosted tours for 60 potential clients
• Communicate clients’ needs to various vendors, including caterers, florists, bakers, etc.

Toronto, ON, CA

• Collaborated with marketing and production teams before and during events; assisted with translation needs of 6,000 participants
• Supported marketing and production team before and during events
• Executed room setup requests for conference spaces
• Assisted with translation between conference participants
• 1 of 20 interns chosen from a world-wide pool of candidates

• Brought culture-tailored solutions to Chinese art venders and specialty consumer product sellers looking to target US market
• Fine-tuned traditional PC advertisements for mobile users by changing content integration and design (including Google AdWords,Bing Ads, Baidu Ads); achieved greater results for clients by increasing their average.
• Initiated and prioritized creative strategies based on clients’ brand images and executed campaigns across channels
• Pitched consulting business to government-funded incubator by identifying trends and technology for market of 6.3 million
• Facilitated cross-cultural sales of products through 12 communications campaigns generating average revenue gain of 35%

• Recruited 14 new advertising clients
• Negotiated advertisement rates with clients in Muncie area
• Completed client needs analysis and proposal, and presented proposal to clients

• Managed 5 advertisement campaigns for WCRD website
• Assisted with radio commercial production
• Created promotional plans, including web and commercial production, for 15 on-campus events

Master’S Degree, Integrated Marketing Communications

Bachelor Of Arts (B.A.), Advertising

Bachelor Of Arts (B.A.), Sales And Promotions, Telecommunication