• Achieve excellent performance in every semester as the teacher of Information Security Technology, Computer Application Foundation, Cross-Border E-commerce Case Analysis, Information System Design and Analysis, Information System Management, and Java Enterprise Application in the School of Data Science.• Serve as the course leader of Cross-Border E-commerce Case Analysis, Information System Design and Analysis, and Information System Management, and write teaching plans, teaching syllabi, experimental teaching syllabi and experimental schedule.• Responsible for the work of the head teacher of the class of 2018, who major in e-commerce, and guiding students to choose the major direction, leading students to participate in school competitions.• Guide students of the School of Data Science to complete graduation thesis, graduation design, and the graduation defense.

• Increased the purchase conversion rate by 20% through building user groups according to funnel analysis, establishing user portraits, and conducting reports for product iteration optimization and operation based on user behaviors.• Gathered and analyzed requirements from Marketing and AB Testing Department and used GrowingIO to conduct data visualization reports for different online promotions.• Built and managed database for user behavior data, optimized and improved the data analysis and report monitoring system of Marketing Department.• Monitored social media with Salesforce and used Tableau to develop data visualization reports for digital marketing.• Utilized SimilarWeb to monitor competitors’ websites and conduct competitive analysis reports for business units.

• Conduct reports for implementation of marketing strategies project, leading to 34% growth in customer acquisition• Extract and prepare data sets using MS Access and Excel to glean strategic and operational marketing insights.• Build and manage analytical SQL database, automating monthly analysis of trends, ratios, and KPI for clients.• Design and build statistical analysis models on large data sets that helped increase online sales up to 15% per product and lowered cart-abandonment rate by 23%.• Provide database management support including conversion of data file structures, aggregation, and verification to ensure data accuracy and consistency.

• Increased account-retention rates to 97% and 10% in referrals by completed in-depth analyses for business-optimization projects.• Conducted presentations for a marketing campaign using Tableau with dashboards, reports, graphs and summaries of my research. • Generated cost information and multi-parameterized reports in MS SQL Server and Excel to glean strategic and operational insights.• Extracted and prepared data sets for 20,000+ active user accounts and ensured data accuracy through creation and implementation of data integrity queries.

• Acquired 500 new users by partnering with production team to implement user interface and create enhancements to optimize user experience.• Designed UI for an app called Z-camera and Web-based products, from conceptualization, to functionality design through implementation.• Helped create interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements.• Collaborated with colleagues in marketing, product management, and product development department during design stages.• Conducted strategic and tactical user-research studies to provide consumer insight; presented findings to department heads and staff.