- Increased social media engagement by 60% within six months through strategic content planning and audience engagement tactics.- Created compelling multimedia content, including videos, graphics, and posts, resulting in a 30% increase in social media shares and interactions.- Managed and grew online communities, fostering meaningful interactions and building brand loyalty among followers.- Monitored and analyzed social media metrics, providing actionable insights to optimize content performance and drive key performance indicators (KPIs).- Implemented social media advertising campaigns on platforms such as 小红书, effectively reaching target audiences and driving conversions.- Conducted regular competitor analysis to identify industry trends, best practices, and opportunities for innovation in social media marketing strategies.- Managed influencer partnerships and ambassador programs, successfully expanding brand reach and driving engagement among niche audiences.

- Manage day-to-day Affiliate Marketing activities with partners/networks.- Identify new volunteer partnership opportunities and model cooperation.

- Pitching marketing and social media ideas for social media platforms (Facebook, Instagram, WeChat). Tassellink social media platforms gained followers by 30%.- Analyze the metrics on similar pages. Increased followers’ engagement rate by 20% through creating weekly marketing campaigns and improving the UI/UX for the Tassellink website.- Recruited and trained 60+ new members annually to build a community with UC alums and current community college students. increase overall user engagement.

- Studied various employment and labor laws to help educate female professionals on how to navigate career development. - Conceptualized Intimate Partner Violence research questions to conduct literature reviews and research.- Developed research design & instruments for 10 surveys; Collected, cleaned & vetted qualitative data from 50+ sources to test the hypotheses.

- Produced relevant content to address the needs of both key stakeholders & the audience- Improved website analytics by 30% via extensive knowledge of SEO & search engine algorithms- Generated 15% new leads, including marketing-qualified leads, by converting site traffic through calls-to-action & landing pages- Cooperated on a project worth 3 million RMB

- Drove 5% sales to the trade & retail customer base- Sourced & followed up on 500+ leads to develop new business- Collaborated with the business development team to maximize sales growth by 10%- Effectively handled customer service issues- Produced 7 bids for customer approval- Reached business proposals with 500+ enterprises, and reached cooperation with 100

- Provided accurate price estimates on properties’ values through conducting competive analysis and validating legal real estate documents. - Listing coordination and processing listing paperwork documents for team & real estate office- Verify legal descriptions of real estate properties in public records- Photograph the interior and exterior of properties- Analyze “comparables,” or similar nearby properties, to help provide values