Ying Wang Email & Phone Number

Irvine, California, US

Oversee Xumo Advertising business, inclusive advertising sales, partnerships, ad operations, and ad solutions. Drive Xumo ad sales strategy and ad monetization across all business lines (Xumo Play/Enterprise, Xumo TV, Xumo Stream Box) and demand channels. Xumo is a joint venture between Comcast and Charter, evolving from a free ad-supported streaming TV.

Irvine, California, US

Philadelphia, PA, US

Manage execution of Comcast Advertising priorities as chief of staff to President of Comcast Advertising, lead development of enterprise goals / operating plan in collaboration with business units (Effectv, FreeWheel, Strategy & Ops), oversee specific enterprise-wide initiatives

New York, NY, US

Lead team responsible for overseeing strategic planning and setting operating goals & performance targets to scale a global TV / video advertising technology company. Manage the operating cadence that keeps the core business on track while accelerating new business growth. Conduct strategic evaluations of new opportunities, drive analysis to prioritize.

New York, NY, US

Manage team covering global business operations, strategic initiatives, business Intelligence, and commercial operations. Responsible for development and delivery of the company's strategic and operating plans. Oversee deal review board and post-merger integration activities.

New York, NY, US

Served as "chief of staff" to General Manager of FreeWheel's largest business unit. Managed strategic initiatives and led interactions with corporate functions. Ran business reviews, town halls, and team building.

New York, NY, US

• General Management: Run business consulting department that produces $2M annually in paid advisory work for tech-driven media companies and delivers $1.5M of strategic internal projects
• Business Development: Cultivate relationships with business and technology executives, build proposals, and negotiate contracts for paid consulting projects to drive continuous revenue growth
• Marketing & Research: Direct the development of premiere thought leadership publications on video monetization trends and best practices
• Team Leadership: Oversee talent development, resource management, and work output of engagement managers, consultants, and data scientistsRepresented FreeWheel to present proprietary research and thought leadership at.

New York, NY, US

• Led execution of dozens of data-driven business improvement projects for media publishers to optimize viewer experience, maximize revenue across channels, and evolve ad sales processes
• Worked directly with company co-founder to execute strategic initiatives; led go-to-market efforts to launch addressable advertising solution
• Partnered with product and engineering teams to scope, develop, and test major product extensions and enhancements
• Managed teams to mine and interpret unstructured, event-level data to uncover business opportunities for media publishers

New York, NY, US

• Led strategic consulting projects and managing teams to mine, interpret, and tell stories with data on how people engage with online video, including:
• Developing business policies to optimize ad experience and drive user engagement
• Advising on digital ad sales and yield management strategy
• Designing measurement strategy for content performance across different countries & platforms
• Building and deploying business intelligence solutions to improve revenue management

Burbank, CA, US

Strategy and business development for Warner Bros International Digital Distribution (WB Home Entertainment)

New York, NY, US

• Media and Digital Strategy
• Developed multi-channel distribution and pricing strategy for over-the-top video
• Evaluated strategic distribution partnerships with internet connected devices
• Benchmarked international best practices in digital content distributionConsumer and Retail
• Managed team of consultants to redesign the promotional planning process of a large US retailer
• Built statistical and financial models to analyze historical promotions trends, optimize marketing spend and forecast financial performance

New York, US

Advised Jordanian microfinance bank on the design, pricing and marketing of an original hospitalization insurance policy, leading to the coverage of over 50,000 low income womenBlog: http://yingwang08.blogspot.com/

Arlington, VA, US

Ba, Economics, Psychology

Master Of Business Administration (Mba), Marketing And Operations Management

Master Of Arts (Ma), International Studies