Ying Wing (Celeste) Lee Email & Phone Number

Hong Kong SAR

• Orchestrated and managed large-scale events, including the high-profile Airport Authority's Integrity Day in collaboration with ICAC, achieving remarkable event attendance and garnering positive feedback.
• Assisted management by conducting thorough desktop research on the organization's ESG initiatives, contributing valuable insights for international ESG conferences.
• Produced data analytical reports and conducted thorough analysis for framework agreements on sole sourcing, highlighting proficiency in data-driven decision-making.
• Managed on-site and virtual campus job fairs for graduate programs.
• Served as the dynamic Master of Ceremony at the organization's key events, ensuring a captivating and engaging experience for attendees.

Hong Kong, Hong Kong SAR

• Performed on-site visits and conducted in-depth social media analysis to pinpoint gaps and identify potential customer segments.
• Skillfully executed a highly targeted marketing campaign, successfully enhancing the hostel's reputation and attracting backpacker guests during the challenging COVID-19 period.
• Created engaging promotional content, managed the campaign, and received recognition from the hostel's founder for its success.

Hong Kong SAR

• Conducted on-site visits and social media analysis to identify gaps and potential customer segments.
• Executed a targeted marketing campaign to boost the hostel's reputation and attract backpacker guests during COVID-19.
• Created engaging promotional content, managed the campaign, and received recognition from the hostel's founder for its success.

Hong Kong

• Assisted Professor Andrew Yuen on the in-depth research project "Strategic Development of Hong Kong’s Aviation Sector in the Big Bay Area," demonstrating an inquisitive mindset to probe complex topics and acquire.
• Assisted Professor Anson Au Yeung in the extensive research endeavor related to the "GME Short Squeeze Event".

Hong Kong SAR

• Designed automated shift roster from scratch using VBA withouth any prior knowledge, reducing planning time from 2 days to 15 seconds.
• Developed an integrated HR database system using MS Access, improving departmental efficiency.

• Organized and managed the KCC Elite Development Program for the New Century, promoting knowledge exchange among 100+ elite students from prestigious universities in Asia
• Conducted post-programme evaluations, leading to enhanced programme planning.
• Served as Master of ceremony (MC) for the Celebration of the 20th Anniversary of the Return of Hong Kong to the Motherland Banquet

Hong Kong SAR

• Managed recruitment and maintained relationships with 300+ clients and overseas AIESEC managers.
• Facilitated overseas internships for over 20+ clients within 2 months.

Hong Kong

• Supported teachers in creating an engaging educational environment and reinforcing students’ English language skills.

Hong Kong SAR

Hong Kong SAR

• Directed a program aimed at positively influence the eating habits of low-income children, fostering skills and knowledge around healthy eating.
• Received full sponsorship by the Hendrich Fund from Hong Kong International School

Bachelor Of Business Administration (B.B.A.), Asian Business Studies

Bachelor Of Commerce - Bcom, Business/Commerce, General

GPA: 4.0 Exchange program

5/5: Ap Macroeconomic, Ap Human Geography, Ap Psychology 4/5: Ap Statistics, Ap Microeconomics

Activities and Societies: AP Scholar with Distinction Award 2017-2018 President of Chinese Tutoring Center